Benchmarks, 2015 
For the third consecutive year: Comprehensive business benchmark including more than 500 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 33 functions within a mobile operator, within a fixed/cable operator and/or within an integrated operator – respectively. Continue reading Nordic operator benchmark 2015
Consumers often think of carriers being somewhat stuffy and dusty, being slow to give customers flexibility and big at small print. But there are great exceptions to the rule with T-Mobile in the US, Free in France and Tele2 in Sweden, and we believe the next two years will see some further fun, entertaining and disruptive carrier offerings on the market. Continue reading Freedom to stay – The power of 40000 Tweets
We’ve been awaiting Telenor’s official comments to OpenSignal’s new crowdsourced 4G coverage and speed test, but since Telenor hasn’t yet commented it we try to interpret the Norwegian results ourselves.
Continue reading If you sell Mbytes, why slow your customers down?
Late November last year, Tele2 launched a major transformation campaign in Sweden under the Tele2.0 banner.
The message? Tele2 had questioned all industry practices and concluded that many of them were outright stupid. And consequently stopped or changed them. Continue reading Tele2: From industry’s black sheep to customer’s best friend?
In our public industry analysis “Peak data” in sight? we use regulator data to identify Finland as the number 1 country in the world when it comes to mobile data usage, beating all the countries which typically are followed closely – USA, South Korea, Japan.
It’s with great pleasure we note that Finland’s third operator, DNA, has followed in its larger competitor Elisa’s footsteps and reported total mobile data traffic. And it is a blast. Too. Continue reading Finland: The land of three thousand megabytes
Orange Switzerland (which since 2012 isn’t owned by Orange Group) is just about to be sold to Xavier Niel’s private holding company. What makes it interesting is that Niel is the person behind Iliad, the company who operates under the Free brand in France. Continue reading Niel buys Orange Switzerland: So will Swiss headcount follow French?
Previous years’ benchmarks showed that network sharing JVs – through focus and new operation models – have established cost and productivity levels which few mobile operators can match within their own network departments. JVs’ network quality is also higher – in spite of higher network load. Continue reading Network sharing JV benchmark 2015
In 2013, tefficient introduced the Nordic operator benchmark to telcos in Sweden, Finland and Norway. The feedback has been strong, leading to repetitions in 2014 and 2015. Denmark was added in 2015.
Unlike other benchmarks, it has a local view since the peer group only contains operators from the covered countries – which have been selected based on high comparability. Unlike other benchmarks, it is therefore 100% fact based since no numbers need to be “adjusted” in an attempt to mask that they weren’t comparable in the first place. Continue reading The Alps operator benchmark
The last day to confirm participation in the Nordic operator benchmark 2015 is 23 January.
A few operators have confirmed their participation already, but since we 2015 expand the scope of the benchmark from mobile to mobile, fixed/cable and integrated operators (respectively) and add Denmark, there are a few operators who have been asked for the first time.
The operators who are asked are displayed.
You of course ask “why should I“?
To become aware of your blind spots. To measure and compare is to know. If you don’t participate, you blind spots will remain blind spots. You might even think you don’t have any.
If you don’t participate, you don’t know where competition is – and you don’t know what is local best practice.
If you do participate, you will get your business measured and compared to a relevant, local, unadjusted peer group.
33 functions are covered within these six domains:
There are around 600 KPIs per each benchmark (mobile, fixed/cable, integrated):
The KPIs are carefully selected for each function – and have been improved in cooperation with the operators having participated in 2013 and 2014.
Your position is only showed to yourself. The identities of the actual participants are anonymous. The data is not used for any other purposes than this benchmark. That’s our confidentiality promise.
We also promise a 100% fact based benchmark where no numbers have been “adjusted”.
Think again. You do have blind spots. Spot them.
More information: Nordic operator benchmark 2015
There are two major changes to this benchmark compared to 2013 and 2014:
In total, 16 operators (see above) will be invited to participate. As previous years, the identities of the actual participants will be confidential.
An operator can, depending on business scope, focus or budget, participate in one, two or three of the benchmarks: Mobile, fixed/cable and/or the integrated benchmark.
Integrated operators: Since the mobile-fixed mix is different from one integrated operator to another, integrated operators aren’t just compared “as is”. With tefficient‘s methodology, an operator’s actual mobile-fixed mix will be taken into account on a per-KPI basis making the integrated peer group totally relevant for this specific operator’s mobile-fixed mix.Other modifications to the benchmark are: Improved comparability for equipment sales via subsidy and instalment models; M2M split-out; Improved comparability between telesales in incoming and outgoing calls; Improved comparability between “make or buy” in Networks OPEX & CAPEX; More detailed network quality KPIs.
Mobile benchmark: 603 KPIs derived from a maximum of 376 input data points
Fixed/cable benchmark: 549 KPIs derived from a maximum of 471 input data points
Integrated benchmark: 555 KPIs derived from a maximum of 594 input data points (stand-alone) or just 99 additional input data points (if mobile and fixed benchmarks done)
All three benchmarks cover revenue, OPEX, CAPEX, headcount productivity, performance, traffic & load, quality and innovation & growth for 33 functions.
Deadline to participate is 23 January 2015. Input data (FY 2014) frozen 20 March 2015. Results available 24 April 2015. If you’re among the 16 operators, please contact tefficient for an introduction.
