Analysis & Go-to-market, 2014
Preparing analysis and facilitating workshops on 4G LTE and fibre adoptionwith over 40 of Comptel’s operator customers from around the world as part of Comptel’s Focus Group in Helsinki 25-26 March 2014.
Category Archives: Go-to-market
Shared plans: Providing fact-based recommendations
Analysis & Consulting, 2014
How have mobile operators introduced single- and multi-user shared plans in USA, Sweden, Finland, Norway, Denmark, Canada and the UK? Which business results have operators achieved and how has competition reacted? Which modifications have been necessary and when? Can the same customer loyalty effects be achieved without the heavy implementation of multi-user shared plans? Which defensive actions have proven to be most successful?
Based on these international facts and best practice, what would tefficient recommend? Taking local conditions, operator strategy and market position into account.
Commissioned twice by two different operators.
How to best monetise mobile data: Providing fact-based recommendations
Analysis & Go-to-market, 2013
How are mobile operators monetising mobile data in Sweden, Finland, Norway, Denmark – and in a few other international markets? Which changes have operators made to their monetisation models during the past years? How have these changes affected business results and how has competition responded?
Based on these international facts and best practice, what would tefficient recommend when it comes to e.g. volume caps, overage policy, throughput tiers and shared plans? Taking local conditions, operator strategy and market position into account.
Commissioned by an operator.
Operator profiling: Business results, strategy, competitive differentiation, partnerships
Analysis, 2013
Market-specific comparison of business results, strategy, differentiation and partnerships of operators – with the purpose of identifying the unique profiles of the operators active within certain country markets. Analysis based on public material.
Commissioned by Canonical, the company behind Ubuntu.
Workshop: How to include Wi-Fi in mobile data monetisation
Analysis & Consulting, 2013
Which operators in the world have advanced the furthest in incorporating operator Wi-Fi – based on hotspots and/or homespots – into a solution to offload mobile data and enhance the mobility of Wi-Fi-only devices? Which are their figures? What are the strategies and drivers behind? How has monetisation been solved? Are strategies different for telcos, cellcos and cablecos?
How should we apply what’s happening elsewhere onto our local competitive context? What should we be prepared for?
tefficient was asked to prepare and faciliate a workshop – focusing on these questions – for key stakeholders within an international operator group.
Guest speaker at Comptel’s MWC stand 2013
Analysis and Consulting, 2013
Analysis of operator business upsides and downsides when launching 4G LTE. Commissioned by Comptel. Live presentation of an extract of the analysis, titled “Pinpoint the right customers: LTE handsets in wrong hands will dilute margin” to Comptel’s customers at two occasions during MWC in Barcelona.
A special analysis, commissioned by Comptel was launched shortly after.
See this 1 minute video summary interview:
Comptel’s original blog: comptelblog.com/2013/02/is-there-an-monetization-upside-using-analytics-when-launching-lte/
Monetising data traffic: International implementations and outcome
Analysis, 2012
Market analysis covering differentiation parameters in commercial offers (throughput, allowance, service content, QoS, price), overage handling and traffic management policy for 17 operators in 5 key markets globally. Concluding what worked – and what didn’t. Resulting in comparative recommendations. Commissioned by an international operator group.
Keynote speaker at Comptel User Group 2012
Analysis & Consulting, 2012
Presenting to a global audience of Comptel customers at their annual user group: “In the smartphone and quad-play era: Churn & retention costs have become toxic. Customer loyalty must be earned“
Comparative strategy and business result analysis of a global operator group
Analysis & Consulting, 2012
Providing a global provider of business support systems with an in-depth analysis of the strategy and business result of a certain global operator group – covering their global operation, but also 8 key country markets including competing operators. Identifying areas of strategic alignment and business development opportunities.