Category Archives: Go-to-market

Increase loyalty. Increase revenue. Reduce SAC/SRC. Is the combo possible?

Decoupled, non-binding, unsubsidised: A game changer?

Our analysis shows that mature market mobile operators on average use 15-20% of service revenue on subscriber acquisition and subscriber retention cost (SAC/SRC). In most cases without growing.Decoupled Non-binding Unsubsidised

Consequently, we examine the success of the operators who – in order to reduce SAC/SRC and improve margin – are challenging the mature market norm with binding contracts with coupled, subsidised, equipment. Continue reading Increase loyalty. Increase revenue. Reduce SAC/SRC. Is the combo possible?

Operator proposition & positioning analysis and workshops

Analysis & Go-to-market, 2015

Preparing analysis of the commercial and financial development for competing operators – aligning it with their respective propositions and positioning. Focusing on the operators in the market in question – but supplementing it with analysis of other international markets relevant to take learning from and apply in a local context. Continue reading Operator proposition & positioning analysis and workshops

OPEX and CAPEX breakdown for operators in seven large countries

Analysis & Go-to-market, 2015

Providing a global solutions provider with a country-per-country OPEX and CAPEX breakdown comparison between all major operators in seven large countries – based on combining operator reported figures, regulatory data, market data and operators’ communicated plans & targets with tefficient‘s understanding of what is industry typical given market position and strategy.

Contributing to Comptel’s book “Operation Nexterday”

Analysis & Go-to-market 2015

comptel_logo_bwIn cooperation with key Comptel experts, writing and editing key parts of Comptel’s book “Operation Nexterday” which was launched at Mobile World Congress 2015.

Comptel MWC15

Quad and convergent play: tefficient provides fact-based recommendations

quad signAnalysis & Go-to-market, 2014

How have operators introduced mobile-fixed convergent quad-play in Europe’s most advanced markets France, Spain, Portugal – and in emerging quad markets like Belgium, the Netherlands, the UK and Germany? How has competition reacted?

Using facts: How have these quad introductions affected market share, churn, acquisition & retention cost, demand for mobile, fibre-speed broadband and TV – and revenue and margin? Which defensive actions can non-convergent operators take?

Which factors can be attributed to effective take-up of quad play? Market share, fibre deployment and homepass, TV offers, exclusive content – or is it just about bundling discounts? What discount levels are we talking about?

Based on international facts and best practice, what would tefficient recommend? Taking local conditions, operator strategy and market position into account.

Commissioned by two operators.

Shared plans: Providing fact-based recommendations

Analysis & Consulting, 2014

How have mobile operators introduced single- and multi-user shared plans in USA, Sweden, Finland, Norway, Denmark, Canada and the UK? Which business results have operators achieved and how has competition reacted? Which modifications have been necessary and when? Can the same customer loyalty effects be achieved without the heavy implementation of multi-user shared plans? Which defensive actions have proven to be most successful?

Based on these international facts and best practice, what would tefficient recommend? Taking local conditions, operator strategy and market position into account.

Commissioned twice by two different operators.