Category Archives: data monetisation

Roam Like Home – the beta

Review of the present Roam Like Home offers in France, the UK, Denmark, Norway, Sweden and Finland

Roam like home EU

15 June 2017 will be a milestone in the history of European telecoms: From this day, not only goods, workers, services and capital can move freely across EU borders: Also mobile phone calls, messages and data can start to move freely across the borders when the mobile roaming fees – after ten years of regulation – finally are abolished within the European Union. Continue reading Roam Like Home – the beta

Analysis of the development of mobile data monetisation in a specific country

Analysis, 2016

Analysis of the mobile market in a specific country: Development of market shares, subscription tiers, churn, offerings, pricing, data usage, revenue, ARPU, margin, network coverage and CAPEX for all operators.

Special focus on the development of mobile data monetisation and mobile TV/video over time.

Comparisons done to other countries.

Commissioned by a global solutions provider.

USA, Latvia and Finland combine high mobile data usage with fast growth

Which country had the highest mobile data usage in 2015? The fastest usage growth?

Which operator leads the world?

Which country has the lowest and highest revenue per Megabyte?

Revenue vs MBoU tefficient simplified 2015

How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage? Continue reading USA, Latvia and Finland combine high mobile data usage with fast growth

Instant messaging and ad blocking – the new normal?

There has been a lot of talk – and increasing irritation – about pigeonholing, especially the younger (18 to 24 year olds), consumers to a tightly defined segment. Generalisations can be dangerous, especially for those companies that still primarily make the effort of engaging with their customers when they are buying something and spend most of their marketing dollars in digital and other forms of advertising.

Concert

But loyalty comes from understanding what makes your customers tick – and this knowledge can only be derived from active conversations with the community, regardless if they are Millennials or those labelled Generation X. Nevertheless, it is useful to understand broadly how the different consumer segments are behaving and what motivates them. But we’ll come back to this in a bit. Continue reading Instant messaging and ad blocking – the new normal?

USA and Finland surprise: High and quickly growing mobile data usage

This is a preliminary analysis – to the final version.

Which country had the highest mobile data usage in 2015? The fastest usage growth?

The lowest and highest revenue per Megabyte?

Usage vs rev per MB prel FY 2015 2

How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?

Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic. Continue reading USA and Finland surprise: High and quickly growing mobile data usage

German operators: We listened to your customers. Maybe you should too?

This innocent tweet – based on official statistics from the German and Finnish telecom regulators – has currently been read by more than 90 000 people:

Continue reading German operators: We listened to your customers. Maybe you should too?

Finland: The land of five thousand Megabytes

finland-1-450x320A year ago, we published “Finland: The land of three thousand Megabytes“. And it must have hit a nerve since it is – still today – one of our most read posts.

46% of Finnish SIMs are what the Finnish NRA calls “pay monthly subscribers with unlimited data“.

And when there are no caps or allowances hindering 46% of the Finnish devices to fully embrace mobile data, the usage growth continues: The average Finnish SIM consumed 90% more data in 2015 than in 2014.

Finland MBoU per operator 2015 2

Continue reading Finland: The land of five thousand Megabytes

40k unique visitors last twelve months – here’s what’s popular

Not counting social media activity – LinkedIn and Twitter – tefficient had 40 000 unique visitors at tefficient.com and nonstopretention.com in the last twelve months.

Here’s what you read the most (click to enlarge): Continue reading 40k unique visitors last twelve months – here’s what’s popular

34 petabytes of zero-rated video streamed since launch of Binge On

Mid November last year, T-Mobile USA launched its 10th uncarrier initiative, Binge On. It has been the most controversial uncarrier launch so far.

Binge on2

Why? Binge On zero-rates commercial video services – so that T-Mobile customers can watch as much as they like without emptying their data bucket. The trade-off? Video streams are slowed down to about 1.5 Mbit/s which means that image quality suffers – which is visible, but perhaps not on smaller screens like smartphones and tablets. Continue reading 34 petabytes of zero-rated video streamed since launch of Binge On

5 GB per any SIM and month no longer a utopia – if price is right

Which operator is in the top when it comes to mobile data usage?

Mobile data usage 1H 2015

Which country charges the most for mobile data?

Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic. Continue reading 5 GB per any SIM and month no longer a utopia – if price is right