There has been a lot of talk – and increasing irritation – about pigeonholing, especially the younger (18 to 24 year olds), consumers to a tightly defined segment. Generalisations can be dangerous, especially for those companies that still primarily make the effort of engaging with their customers when they are buying something and spend most of their marketing dollars in digital and other forms of advertising.
But loyalty comes from understanding what makes your customers tick – and this knowledge can only be derived from active conversations with the community, regardless if they are Millennials or those labelled Generation X. Nevertheless, it is useful to understand broadly how the different consumer segments are behaving and what motivates them. But we’ll come back to this in a bit. Continue reading Instant messaging and ad blocking – the new normal?
This is a preliminary analysis – to the final version.
Which country had the highest mobile data usage in 2015? The fastest usage growth?
The lowest and highest revenue per Megabyte?
How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?
Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic. Continue reading USA and Finland surprise: High and quickly growing mobile data usage
This innocent tweet – based on official statistics from the German and Finnish telecom regulators – has currently been read by more than 90 000 people:
Continue reading German operators: We listened to your customers. Maybe you should too?
A year ago, we published “Finland: The land of three thousand Megabytes“. And it must have hit a nerve since it is – still today – one of our most read posts.
46% of Finnish SIMs are what the Finnish NRA calls “pay monthly subscribers with unlimited data“.
And when there are no caps or allowances hindering 46% of the Finnish devices to fully embrace mobile data, the usage growth continues: The average Finnish SIM consumed 90% more data in 2015 than in 2014.
Continue reading Finland: The land of five thousand Megabytes
Not counting social media activity – LinkedIn and Twitter – tefficient had 40 000 unique visitors at tefficient.com and nonstopretention.com in the last twelve months.
Here’s what you read the most (click to enlarge): Continue reading 40k unique visitors last twelve months – here’s what’s popular
Mid November last year, T-Mobile USA launched its 10th uncarrier initiative, Binge On. It has been the most controversial uncarrier launch so far.
Why? Binge On zero-rates commercial video services – so that T-Mobile customers can watch as much as they like without emptying their data bucket. The trade-off? Video streams are slowed down to about 1.5 Mbit/s which means that image quality suffers – which is visible, but perhaps not on smaller screens like smartphones and tablets. Continue reading 34 petabytes of zero-rated video streamed since launch of Binge On
Which operator is in the top when it comes to mobile data usage?
Which country charges the most for mobile data?
Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic. Continue reading 5 GB per any SIM and month no longer a utopia – if price is right
Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?
Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?
Some of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.
In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers
One year elapsed since the previous Wi-Fi conference in Europe and carriers’ deployment of Wi-Fi has never been faster.
The graph is fetched from our presentation in the Wi-Fi NOW conference in Amsterdam yesterday and shows the number of hotspots in green and homespots in amber for 45 reporting carriers globally (click to enlarge): Continue reading How carriers are using Wi-Fi across the world