Ericsson ConsumerLab today published a new consumer and industry insight report titled Towards a 5G consumer future.
The research insights are based on a survey of 14000 Android and iOS smartphone users between 15 and 65 in fourteen countries: Argentina, Brazil, China, Egypt, Finland, France, Germany, Indonesia, Ireland, Japan, Mexico, South Korea, the UK and the US.
To prepare this consumer research, we worked with Ericsson ConsumerLab to analyse and benchmark the mobile data strategies of operators globally. When we had the research results, we jointly reviewed them.
The findings can be summarised in six calls to action – from consumers for operators: Continue reading Six calls to action – directly from consumers
Reference: Analysis and Go-to-market, 2017
Building and interactively presenting a comprehensive before/after analysis of international mobile propositions and their effects on customer intake, customer loyalty, revenue growth and data usage.
Emphasis on how to maximise the effect of e.g. unlimited data, zero-rated services, group & family plans and time-based offers in post- and prepaid propositions. Mapping the propositions to customers segments with a reward-for-wanted-behaviour logic balancing between general availability and segment exclusivity. Continue reading Analysis and recommendations on mobile proposition refresh
Data usage, traffic and revenue per GB for 124 operators
This is tefficient’s 18th public analysis on the development and drivers of mobile data. It follows on our just-published analysis “More for less” tips the balance that compares 35 countries.
We have ranked 124 operators based on average data usage per SIM, total data traffic and revenue per gigabyte.
The data usage per SIM grew for all operators. And it grows quickly. But what happens to ARPU? Have operators been able to monetise usage growth following the more-for-more mantra? Continue reading Spotting the operators capable of monetising the data usage growth
Mobile data usage and revenue for 35 countries
This is tefficient’s 17th public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the countries covered by this analysis. The growth rates are very different and so are the usage levels. Finland tops the charts in usage – but not in growth.
Data-only is a clear driver of usage. Austria emerges as the fixed-line substitution leader. In Korea, the share of data traffic on 4G has now effectively reached 100%. In mature markets, the 4G upside on data usage is mainly a thing of the past. Continue reading “More for less” tips the balance
There are several ways to measure network performance and the results of published tests can therefore differ.
Mobile operators have a tendency to criticise test results when they have lost and promote results when they have won.
An example of this is the recent drivetest by Connect Magazine in Switzerland as performed by P3 Group. Whereas Salt seems furious – the CEO-commented release is an interesting read – Sunrise uses the results in its marketing.
Who will be the first operator – anywhere – to complain about a test methodology after having won?
What differs even more than the network test results is the perception of network quality. For an operator it is much more important that its customers are having the perception of the best network than actually having the best network. Continue reading Who has the best network in the Nordics?
Mobile operators are abandoning the previously predominant model to subsidize handsets and to, in return, lock customers in on long contracts with elevated service fees.
The death of the model should be mourned by no one since end-users have been given choice and flexibility through a multitude of non-binding, cheaper and flexible service options with generous – or even unlimited – allowances. Operators have seen customer churn decrease as end-users hold onto their handsets longer. As a direct consequence, EBITDA margins have increased.
Investors might still complain about the revenue growth, but measured as percentage of revenue mobile carriers currently produce the best margins on record. Continue reading Carriers moved away from subsidizing handsets. Now they subsidize customers’ video consumption.
Analysis & go-to-market 2017
Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for attendees at the Wi-Fi World Congress Europe in The Hague 2 November.
The presentation covered:
- The latest stats on mobile data usage per country
- A reflection over what EU’s Roam Like at Home implementation has meant for Wi-Fi
- Stats on smartphones’ time distribution between Wi-Fi and cellular per country
- A comparison between fixed and mobile data usage
- The unlimited mobile data trend
- Three reasons why operator Wi-Fi still is relevant – video subsidisation, indoor coverage and cost
- Operator Wi-Fi deployment stats from around the world
- Wi-Fi stats from Hong Kong and Korea
- Key takeouts
The conference organisers summarised the presentation in this live post: LIVE from The Hague: The Wi-Fi vs. Mobile debate
If you’d like to see the full presentation, it has now been made available also on video: https://vimeo.com/242596226
Ookla, the company behind Speedtest, has just published its Speedtest Global Index for August 2017. As always, it’s interesting.
According to Ookla’s crowdsourced data, the fastest average mobile data experiences in the world are found in:
- Norway – 55.72 Mbit/s
- Netherlands – 48.30 Mbit/s
- Hungary – 46.72 Mbit/s
- Singapore – 46.62 Mbit/s
But since all mobile networks are based on shared capacity, we decided to cross correlate Ookla’s speed data with our own mobile data usage data. Is there – or is there not – a relationship between mobile data usage and experienced speed?
The graph below correlates the two (click to enlarge).
Continue reading Fast networks, light payload
Also the 2017 version of Nexterday North was a true ‘anti-seminar’ with futuristic and insightful speakers in a great, sometimes quirky, mix. May Comptel‘s spirit thrive also now that it is a part of Nokia.
This year, tefficient held a keynote presentation focused on bundles and the effect on churn.
Continue reading Bundles and churn: Nexterday North 2017
It’s here. I’ve been salivating after the latest Apple Watch 3, with all the bells and whistles. Slick, beautiful, cool and I’ll only need a watch to make/receive calls and text, stream music, etc. This should be easy, I’ll just pre-order the GPS & Cellular version. I’m a UK consumer and have a passion for all things mobile & telco, both home and abroad. Therefore, I decided to find out how Apple Watch 3 offers compare in the UK, USA and Australia. Continue reading Apple Watch 3 Cellular, how much data does it eat?