Category Archives: Sweden

Rollover data: Solving Anders’ problems?

Anders 2This is Anders. Like any other Swede, he’s a keen user of mobile data and likes to spend time making sure he gets as much data as possible for his money.

He frequently tethers his iPad or his Mac to his iPhone (yes, he is Swedish) to stream Netflix, HBO, Viasat and SVT Play when out and about. He’s also more or less constantly on Spotify. This behaviour means that in a normal month he uses about 6 GB of mobile data, about twice the Swedish average. Continue reading Rollover data: Solving Anders’ problems?

The best Nordic 4G networks: Crowdsourced reality vs. marketed population coverage

OpenSignal released its crowdsourced 4G speed and coverage stats for Q3 2015 today. The data was anonymously collected from a total of 325221 iOS and Android smartphone users globally during June to August.

But before looking into OpenSignal’s new stats, let’s summarise what the Nordic operators have stated with regards to their 4G outdoor population coverage: Continue reading The best Nordic 4G networks: Crowdsourced reality vs. marketed population coverage

What buys you a load of data in Finland, France & Denmark, buys you nothing in Belgium & Switzerland

How much mobile services do you get for 20 EUR?

For 25? 30? 35? 40 EUR?

We have compared the service prices of all mobile operator brands in eleven countries: Germany, the UK, France, the Netherlands, Belgium, Sweden, Austria, Switzerland, Denmark, Finland and Norway.

And Europe is divided. Continue reading What buys you a load of data in Finland, France & Denmark, buys you nothing in Belgium & Switzerland

Increase loyalty. Increase revenue. Reduce SAC/SRC. Is the combo possible?

Decoupled, non-binding, unsubsidised: A game changer?

Our analysis shows that mature market mobile operators on average use 15-20% of service revenue on subscriber acquisition and subscriber retention cost (SAC/SRC). In most cases without growing.Decoupled Non-binding Unsubsidised

Consequently, we examine the success of the operators who – in order to reduce SAC/SRC and improve margin – are challenging the mature market norm with binding contracts with coupled, subsidised, equipment. Continue reading Increase loyalty. Increase revenue. Reduce SAC/SRC. Is the combo possible?

Nordic operator benchmark 2015

Benchmarks, 2015 Nordic flags

For the third consecutive year: Comprehensive business benchmark including more than 500 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 33 functions within a mobile operator, within a fixed/cable operator and/or within an integrated operator – respectively. Continue reading Nordic operator benchmark 2015

Freedom to stay – The power of 40000 Tweets

Consumers often think of carriers being somewhat stuffy and dusty, being slow to give customers flexibility and big at small print. But there are great exceptions to the rule with T-Mobile in the US, Free in France and Tele2 in Sweden, and we believe the next two years will see some further fun, entertaining and disruptive carrier offerings on the market. Continue reading Freedom to stay – The power of 40000 Tweets

Tele2: From industry’s black sheep to customer’s best friend?

Frank undercover2Late November last year, Tele2 launched a major transformation campaign in Sweden under the Tele2.0 banner.

The message? Tele2 had questioned all industry practices and concluded that many of them were outright stupid. And consequently stopped or changed them. Continue reading Tele2: From industry’s black sheep to customer’s best friend?

You do have blind spots. Spot them.

The last day to confirm participation in the Nordic operator benchmark 2015 is 23 January.

A few operators have confirmed their participation already, but since we 2015 expand the scope of the benchmark from mobile to mobile, fixed/cable and integrated operators (respectively) and add Denmark, there are a few operators who have been asked for the first time.2015 Nordic benchmark potential participants

The operators who are asked are displayed.


You of course ask “why should I“?

To become aware of your blind spots. To measure and compare is to know. If you don’t participate, you blind spots will remain blind spots. You might even think you don’t have any.

If you don’t participate, you don’t know where competition is – and you don’t know what is local best practice.

If you do participate, you will get your business measured and compared to a relevant, local, unadjusted peer group.

33 functions are covered within these six domains:

  • Marketing & sales
  • Customer service
  • Networks
  • IT
  • Support functions
  • Product development

KPIThere are around 600 KPIs per each benchmark (mobile, fixed/cable, integrated):

  • 80 revenue,
  • 130 OPEX,
  • 15 CAPEX,
  • 130 productivity,
  • 90 subscribers & channel,
  • 70 performance,
  • 50 load,
  • 10 quality and,
  • 10 innovation & growth KPIs

The KPIs are carefully selected for each function – and have been improved in cooperation with the operators having participated in 2013 and 2014.

Your position is only showed to yourself. The identities of the actual participants are anonymous. The data is not used for any other purposes than this benchmark. That’s our confidentiality promise.

We also promise a 100% fact based benchmark where no numbers have been “adjusted”.

Think again. You do have blind spots. Spot them.

More information: Nordic operator benchmark 2015

Nordic operator benchmark 2015

2015 Nordic benchmark potential participantsPress release

There are two major changes to this benchmark compared to 2013 and 2014:

  • The scope has been expanded from mobile operators to mobile, fixed/cable and integrated operators
  • The peer group country cluster has also been expanded: We now welcome Denmark as a complement to Sweden, Finland and Norway

In total, 16 operators (see above) will be invited to participate. As previous years, the identities of the actual participants will be confidential.

An operator can, depending on business scope, focus or budget, participate in one, two or three of the benchmarks: Mobile, fixed/cable and/or the integrated benchmark.

Integrated operators: Since the mobile-fixed mix is different from one integrated operator to another, integrated operators aren’t just compared “as is”. With tefficient‘s methodology, an operator’s actual mobile-fixed mix will be taken into account on a per-KPI basis making the integrated peer group totally relevant for this specific operator’s mobile-fixed mix.

Other modifications to the benchmark are: Improved comparability for equipment sales via subsidy and instalment models; M2M split-out; Improved comparability between telesales in incoming and outgoing calls; Improved comparability between “make or buy” in Networks OPEX & CAPEX; More detailed network quality KPIs.

Mobile benchmark: 603 KPIs derived from a maximum of 376 input data points

Fixed/cable benchmark: 549 KPIs derived from a maximum of 471 input data points

Integrated benchmark: 555 KPIs derived from a maximum of 594 input data points (stand-alone) or just 99 additional input data points (if mobile and fixed benchmarks done)

All three benchmarks cover revenue, OPEX, CAPEX, headcount productivity, performance, traffic & load, quality and innovation & growth for 33 functions.

Deadline to participate is 23 January 2015. Input data (FY 2014) frozen 20 March 2015. Results available 24 April 2015. If you’re among the 16 operators, please contact tefficient for an introduction.

Telenor and ‘3’ sell more equipment than Telia and Tele2 – or?

TeliaSonera started to separate out equipment revenue in their new reporting format. Lovely!

Sweden equipment revenue of mobile revenue ratio 2012 2014

We can now compare the equipment revenue vs. mobile revenue ratio for all Swedish operators (see graph). According to reporting notes, Telenor and ‘3’ realise the full equipment price as equipment revenue and let the equipment subsidy dilute service revenue instead. Telia and Tele2 realise the actual equipment sales price after subsidy as equipment revenue.

Active in the same market, there is likely no material difference between the equipment sales of the operators; the differences between Telenor/’3′ on one side and Telia/Tele2 on the other are rather a consequence of the revenue recognition used.

If so, we can by comparing these two approaches estimate that Swedish operators averagely subsidise around one third of the nominal equipment price. That is how much Telia and Tele2’s lines would have to be raised to match the lines of Telenor and ‘3’.