Category Archives: Spain

Evaluating mobile service value for money across 12 EU countries

The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.

In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money, spanning twelve EU and Euro countries: Austria, Belgium, Croatia, France, Germany, Greece, Ireland, Italy, Lithuania, the Netherlands, Slovenia, and Spain.

While the primary focus of the benchmark is on Greece, its insights provide valuable perspectives for the telecommunications industry in the remaining eleven countries.

Key conclusions for Greece include:

  • Mobile Average Revenue Per User (ARPU) is approximately on par but with a notable increase
  • Mobile data usage is low but exhibits the most significant growth
  • Voice usage is the highest among the peer group but continues to see robust growth
  • The total mobile revenue per gigabyte of mobile data is high but demonstrates a marked decrease
  • Voice revenue per mobile voice minute aligns with the median and experiences median erosion
  • In terms of value for money, Greece ranks weaker in data offerings compared to most of its peers but stronger than most in voice services

Several selected example graphs are presented below.

Continue reading Evaluating mobile service value for money across 12 EU countries

Comparing Scandinavia’s FMC propositions

During the last decade, fixed-mobile convergence – FMC for short – has come to dominate how connectivity and entertainment are sold to households in European markets like Spain, France, Portugal, Belgium and the Netherlands.

In Spain, around three quarters of the households currently subscribe to an FMC plan covering at least fixed broadband and one or multiple mobile subscriptions. Often TV or other entertainment services are included too.

Initially FMC was sold with massive discounts and the base grew quickly as it was a no-brainer not to buy everything from the same operator. Churn levels were improved dramatically too when a churn decision no longer just affected one service for one household member, but many different services consumed by many different people. [Some find it easier to negotiate with an operator than with members of the family].

In later years, FMC ARPU increased much, driven by more content (and more expensive content such as football) in the mix. Eventually, the operator thirst for higher and higher ARPU might have been the start of a negative base trend for FMC. In the graph below, we show the FMC net adds for Movistar (Telefónica Spain) since the launch of its Fusión FMC product.

Continue reading Comparing Scandinavia’s FMC propositions

European FMC propositions and outcome

Analysis & Go-to-market, 2020

How have operators introduced fixed-mobile convergent plans in Europe’s most advanced markets France, Spain, Portugal, Belgium, Switzerland, the Netherlands – and in emerging FMC markets like the UK and Sweden? How – and how quickly – did competition react?

Using facts: What is the take-up of these FMC plans? How have the FMC introductions affected mobile and fixed market share, customer churn, acquisition & retention cost, demand for fibre and TV – and revenue and margin?

How do you avoid making FMC a discount-centric thing? How have the best FMC propositions been put together and how have they been marketed? Is there a way to leverage content and exclusivity?

Is 5G changing FMC?

Continue reading European FMC propositions and outcome

European 4G – mission accomplished?

Look at the graph below. It should satisfy mobile end-users, operators, regulators, politicians and equipment suppliers.

It shows that all operators have improved 4G coverage to the extent that they all (well almost) reach above 90% of the population by the end of June.

Mission accomplished then? Continue reading European 4G – mission accomplished?

In fiber, leadership is created with a shovel

Certain European incumbents are betting on that copper access will be sufficient for the future communication needs of households and smaller businesses.

But where most incumbents regard copper-based DSL technologies as a fallback for areas where fiber-to-the-home (FTTH) or fiber-to-the-building (FTTB) deployment isn’t financially feasible (or not yet rolled out), a few seem to be determined that copper is it. Continue reading In fiber, leadership is created with a shovel

Is KPN dedicating itself to a saturating market?

KPN signAt KPN’s Capital Market Day, arranged at the Rijksmuseum today, several executives of KPN stated:

“Households are at the center of our strategy”

And it’s not so difficult to understand why. Continue reading Is KPN dedicating itself to a saturating market?

Quad-play – a growth engine?

quad signQuad-play isn’t new: Five and a half years have elapsed since Orange launched its converged product Open in France in August 2010. It’s soon been three and a half years since Telefónica launched Movistar Fusión in Spain in October 2012.

Telefónica and Orange are quarter after quarter showing investors and analysts figures that show great take-up of these converged services. Continue reading Quad-play – a growth engine?