How have operators introduced fixed-mobile convergent plans in Europe’s most advanced markets France, Spain, Portugal, Belgium, Switzerland, the Netherlands – and in emerging FMC markets like the UK and Sweden? How – and how quickly – did competition react?
Using facts: What is the take-up of these FMC plans? How have the FMC introductions affected mobile and fixed market share, customer churn, acquisition & retention cost, demand for fibre and TV – and revenue and margin?
How do you avoid making FMC a discount-centric thing? How have the best FMC propositions been put together and how have they been marketed? Is there a way to leverage content and exclusivity?
Certain European incumbents are betting on that copper access will be sufficient for the future communication needs of households and smaller businesses.
But where most incumbents regard copper-based DSL technologies as a fallback for areas where fiber-to-the-home (FTTH) or fiber-to-the-building (FTTB) deployment isn’t financially feasible (or not yet rolled out), a few seem to be determined that copper is it. Continue reading In fiber, leadership is created with a shovel→
Quad-play isn’t new: Five and a half years have elapsed since Orange launched its converged product Open in France in August 2010. It’s soon been three and a half years since Telefónica launched Movistar Fusión in Spain in October 2012.