Category Archives: Wi-Fi

5 GB per any SIM and month no longer a utopia – if price is right

Which operator is in the top when it comes to mobile data usage?

Mobile data usage 1H 2015

Which country charges the most for mobile data?

Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic. Continue reading 5 GB per any SIM and month no longer a utopia – if price is right

Wi-Fi – the last piece of the customer retention puzzle?

Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?

puzzle2

Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?

Chart: Why Netflix’ expansion is good news for mobile carriers

netflixSome of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.

In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers

How carriers are using Wi-Fi across the world

One year elapsed since the previous Wi-Fi conference in Europe and carriers’ deployment of Wi-Fi has never been faster.

The graph is fetched from our presentation in the Wi-Fi NOW conference in Amsterdam yesterday and shows the number of hotspots in green and homespots in amber for 45 reporting carriers globally (click to enlarge): Continue reading How carriers are using Wi-Fi across the world

This is how much 4G LTE coverage improved in nine months

Outdoor population coverage has become the industry norm when operators communicate how far they are when it comes to 4G LTE network rollout.

In a previous post we compared the communicated population coverage in September 2014. These values are yellow in the graph below – click to enlarge. Continue reading This is how much 4G LTE coverage improved in nine months

BT Mobile: Surprisingly disruptive

After 14 years, BT is back into consumer mobile. The long-rumoured launch of BT Mobile happened today. Continue reading BT Mobile: Surprisingly disruptive

Four years (and a net neutrality law) later, Dutch operators foul again

Dutch operators KPN and Vodafone were both fined for violations of net neutrality today.

KPN got a fine of 250000 EUR for having blocked access to voice over IP services on public Wi-Fi hotspots. Vodafone was fined 200000 EUR for having zero-rated content from HBO. Continue reading Four years (and a net neutrality law) later, Dutch operators foul again

New operator Wi-Fi analysis: Straight to the top

Our new public analysis of How operators use Wi-Fi to strengthen existing business went right into the No 1  position of most downloaded in 2014 – even though it was made available as late as 8 December.

Most downloaded 2014 2

 

The presentation at the Wi-Fi Innovation Summit seems to have created a lot of interest: The analysis was downloaded 800 times in the two weeks thereafter.

You’ll find the other top 5 analyses – and a few more – at the Analysis page.

How operators use Wi-Fi to strengthen existing business

Wi-Fi dollarWi-Fi has become a tool in the operator toolbox. In this analysis – our third on the subject – we show how telcos, cellcos and cablecos use Wi-Fi to strengthen existing business. It’s a mixture of hotspots, homespots and new business models.

Time is right for operators to include Wi-Fi into a combined connectivity experience for customers – a carrier-grade experience. This analysis contains the best practices and the motivation you need.

Download analysis: tefficient public industry analysis 6 2014 How operators use Wi-Fi to strengthen existing business