Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?
Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?
Some of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.
In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers
One year elapsed since the previous Wi-Fi conference in Europe and carriers’ deployment of Wi-Fi has never been faster.
The graph is fetched from our presentation in the Wi-Fi NOW conference in Amsterdam yesterday and shows the number of hotspots in green and homespots in amber for 45 reporting carriers globally (click to enlarge): Continue reading How carriers are using Wi-Fi across the world
Outdoor population coverage has become the industry norm when operators communicate how far they are when it comes to 4G LTE network rollout.
In a previous post we compared the communicated population coverage in September 2014. These values are yellow in the graph below – click to enlarge. Continue reading This is how much 4G LTE coverage improved in nine months
After 14 years, BT is back into consumer mobile. The long-rumoured launch of BT Mobile happened today. Continue reading BT Mobile: Surprisingly disruptive
Dutch operators KPN and Vodafone were both fined for violations of net neutrality today.
KPN got a fine of 250000 EUR for having blocked access to voice over IP services on public Wi-Fi hotspots. Vodafone was fined 200000 EUR for having zero-rated content from HBO. Continue reading Four years (and a net neutrality law) later, Dutch operators foul again
Our new public analysis of How operators use Wi-Fi to strengthen existing business went right into the No 1 position of most downloaded in 2014 – even though it was made available as late as 8 December.
The presentation at the Wi-Fi Innovation Summit seems to have created a lot of interest: The analysis was downloaded 800 times in the two weeks thereafter.
You’ll find the other top 5 analyses – and a few more – at the Analysis page.
Analysis & Consulting, 2014
Preparing and presenting “How are telcos, cellcos and cablecos using Wi-Fi to strengthen existing business?” for 200 participants at the Wi-Fi Innovation Summit in Copenhagen 9-10 December.
Some of the presented content is available in this analysis.
Wi-Fi has become a tool in the operator toolbox. In this analysis – our third on the subject – we show how telcos, cellcos and cablecos use Wi-Fi to strengthen existing business. It’s a mixture of hotspots, homespots and new business models.
Time is right for operators to include Wi-Fi into a combined connectivity experience for customers – a carrier-grade experience. This analysis contains the best practices and the motivation you need.
Download analysis: tefficient public industry analysis 6 2014 How operators use Wi-Fi to strengthen existing business
Analysis & Consulting, 2013
Which operators in the world have advanced the furthest in incorporating operator Wi-Fi – based on hotspots and/or homespots – into a solution to offload mobile data and enhance the mobility of Wi-Fi-only devices? Which are their figures? What are the strategies and drivers behind? How has monetisation been solved? Are strategies different for telcos, cellcos and cablecos?
How should we apply what’s happening elsewhere onto our local competitive context? What should we be prepared for?
tefficient was asked to prepare and faciliate a workshop – focusing on these questions – for key stakeholders within an international operator group.