Which country had the highest mobile data usage in 2015? The fastest usage growth?
Which operator leads the world?
Which country has the lowest and highest revenue per Megabyte?
How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage? Continue reading USA, Latvia and Finland combine high mobile data usage with fast growth
Benchmarks, 2016
For the fourth consecutive year: Comprehensive business benchmark including more than 600 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 41 functions of mobile, fixed/cable and integrated operators – respectively. Continue reading Nordic operator benchmark 2016
This is a preliminary analysis – to the final version.
Which country had the highest mobile data usage in 2015? The fastest usage growth?
The lowest and highest revenue per Megabyte?
How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?
Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic. Continue reading USA and Finland surprise: High and quickly growing mobile data usage
4G coverage is great as well – but 4G speeds are slowing
Having ran the Nordic operator benchmark four years in a row now we know that Nordic operators have world-leading network quality.
OpenSignal just issued its first State of Mobile Networks report covering the four Nordic countries Sweden, Denmark, Finland and Norway. Based on 34 million crowdsourced tests taken in Q1 2016, OpenSignal shows which country (and which operator in it) that has the best:
And it is a race of high standards and tight results. Continue reading Nordic operators’ networks have no equal in speed. On 3G.
Analysis & Go-to-market, 2016
Developing a model for calculation and visualisation of operator market share trends in a specific country market. Continue reading Market share calculations for a country market
This innocent tweet – based on official statistics from the German and Finnish telecom regulators – has currently been read by more than 90 000 people:
Finland, with 5.5M people, overtook Germany (with 80M) in total mobile data traffic in 2015. pic.twitter.com/fOZnEiIrLd
— Tefficient 🚥 (@tefficient) May 20, 2016
Continue reading German operators: We listened to your customers. Maybe you should too?
Wondered why American carriers spent so much effort and marketing dollars claiming and defending “the best mobile network” position lately?
It started with Verizon‘s balls commercial:
Even though there are some high-profiled exceptions (Verizon, most of Vodafone Group and Free to mention three), few telcos are today trusting its ability to attract all customer segments – across consumer and business markets – with one single brand.
Having one or several sub-brands has become the norm of a modern telco. In some cases, e.g. with KPN’s Telfort and TDC’s Telmore, sub-brands have been added as a result of acquisitions (often of a successful disruptive brand). In other cases, e.g. Orange’s Sosh or 3 Denmark’s Oister, telecos have themselves created the sub-brand – often with the intention to isolate the main brand from a new price fighter brand. Continue reading When your sub-brand takes over
A year ago, we published “Finland: The land of three thousand Megabytes“. And it must have hit a nerve since it is – still today – one of our most read posts.
46% of Finnish SIMs are what the Finnish NRA calls “pay monthly subscribers with unlimited data“.
And when there are no caps or allowances hindering 46% of the Finnish devices to fully embrace mobile data, the usage growth continues: The average Finnish SIM consumed 90% more data in 2015 than in 2014.
Continue reading Finland: The land of five thousand Megabytes
We promised that when we reached 500 followers on LinkedIn, we would invite everyone for a fika – “the sweet secret to Swedish success”.
Time to deliver.
Continue reading Exclusively for our first 500 LinkedIn followers