Analysis & go-to-market 2016
Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.
The presentation covered: Continue reading Speaker at Wi-Fi NOW 2016 London
In this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.
We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet
For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.
The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G
Which country had the highest mobile data usage in 2015? The fastest usage growth?
Which operator leads the world?
Which country has the lowest and highest revenue per Megabyte?
How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage? Continue reading USA, Latvia and Finland combine high mobile data usage with fast growth
This is a preliminary analysis – to the final version.
Which country had the highest mobile data usage in 2015? The fastest usage growth?
The lowest and highest revenue per Megabyte?
How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?
Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic. Continue reading USA and Finland surprise: High and quickly growing mobile data usage
Wi-Fi Calling is relatively new – and then, not really. In 2014, Apple’s launch of iOS 8 with embedded Wi-Fi Calling marked a milestone for voice calling with mobile devices, despite several years of Voice over Wi-Fi services in various guises preceding iOS 8.
Aptilo Networks – a leading provider of carrier-class systems to manage data services with advanced functions for authentication, policy control and charging – has released a White Paper titled “Seamless Next Generation Wi-Fi Calling”, which is written by Allan Greve of tefficient.
Not counting social media activity – LinkedIn and Twitter – tefficient had 40 000 unique visitors at tefficient.com and nonstopretention.com in the last twelve months.
Here’s what you read the most (click to enlarge): Continue reading 40k unique visitors last twelve months – here’s what’s popular
Which operator is in the top when it comes to mobile data usage?
Which country charges the most for mobile data?
Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic. Continue reading 5 GB per any SIM and month no longer a utopia – if price is right
Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?
Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?
Some of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.
In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers
