In this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.
We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet
The four largest wireless carriers in the US – Verizon, AT&T, T-Mobile and Sprint – all claim that they have (essentially) abandoned the two-year-binding-contract-with-subsidized-phone model.
At least in the consumer market; the model is still around in the business market.
But have they? Continue reading We’re not subsidizing. We’re just selling phones for less than what we bought them for.
For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.
The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G
When Canning Fok, the co-managing director of CK Hutchison (the group that owns ‘3‘), in the earnings webcast yesterday attributed the revenue headwinds of the group to oil, foreign currency and the iPhone, two things became clear: Continue reading Without an attractive iPhone, operators’ EBITDA margin surges
Review of the present Roam Like Home offers in France, the UK, Denmark, Norway, Sweden and Finland
15 June 2017 will be a milestone in the history of European telecoms: From this day, not only goods, workers, services and capital can move freely across EU borders: Also mobile phone calls, messages and data can start to move freely across the borders when the mobile roaming fees – after ten years of regulation – finally are abolished within the European Union. Continue reading Roam Like Home – the beta
Analysis, 2016
Analysis of the mobile market in a specific country: Development of market shares, subscription tiers, churn, offerings, pricing, data usage, revenue, ARPU, margin, network coverage and CAPEX for all operators.
Special focus on the development of mobile data monetisation and mobile TV/video over time.
Comparisons done to other countries.
Commissioned by a global solutions provider.
Which country had the highest mobile data usage in 2015? The fastest usage growth?
Which operator leads the world?
Which country has the lowest and highest revenue per Megabyte?
How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage? Continue reading USA, Latvia and Finland combine high mobile data usage with fast growth
Benchmarks, 2016
For the fourth consecutive year: Comprehensive business benchmark including more than 600 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 41 functions of mobile, fixed/cable and integrated operators – respectively. Continue reading Nordic operator benchmark 2016
There has been a lot of talk – and increasing irritation – about pigeonholing, especially the younger (18 to 24 year olds), consumers to a tightly defined segment. Generalisations can be dangerous, especially for those companies that still primarily make the effort of engaging with their customers when they are buying something and spend most of their marketing dollars in digital and other forms of advertising.
But loyalty comes from understanding what makes your customers tick – and this knowledge can only be derived from active conversations with the community, regardless if they are Millennials or those labelled Generation X. Nevertheless, it is useful to understand broadly how the different consumer segments are behaving and what motivates them. But we’ll come back to this in a bit. Continue reading Instant messaging and ad blocking – the new normal?
This is a preliminary analysis – to the final version.
Which country had the highest mobile data usage in 2015? The fastest usage growth?
The lowest and highest revenue per Megabyte?
How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?
Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic. Continue reading USA and Finland surprise: High and quickly growing mobile data usage
