Benchmarks, 2017
For the fifth consecutive year: Comprehensive business benchmark including more than 600 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 41 functions of mobile, fixed/cable and integrated operators – respectively. Continue reading Nordic operator benchmark 2017
Analysis and Go-to-market, 2017
Writing a comprehensive analysis on CAPEX efficiency and the use of predictive analytics in mobile network design in cooperation with Omnitele.
The analysis can be downloaded from this page:
http://www.omnitele.com/2017/increasing-precision-network-capex/
Continue reading Analysis and interviews on CAPEX efficiency and predictive analytics
When we in the end of December 2015 made nine predictions for 2016, our intention was that they should be measurable.
This is the moment of truth. With all reported operator data at hand, we can now close the loop on 2016.
Prediction 1 – mobile data usage of 10 GB per monthAt least one mobile operator will reach an average mobile data consumption of 10 GB per any SIM and month in 2016
It happened. The Finnish operator DNA carried a total of 345 petabyte of mobile data in 2016. If this traffic is averaged out over DNA’s average number of SIMs, it becomes 10.7 GB per SIM and month in 2016. Continue reading Closing the loop on our predictions for 2016
The fourth quarter has traditionally been the most difficult for mobile operators in mature markets. Many customers join, but many others are leaving and operators typically dilute margins by having more equipment (and more expensive equipment) in the sales mix compared to the rest of the year.
Subscriber acquisition and retention costs are generally higher in the fourth quarter when the financial discipline of mobile operators is put aside to promote equipment at prices well below the operator purchase costs – as long as existing customers promise to stay or new customers are ready to commit to plans with high monthly fees.
But even though there are temporary setbacks, our industry is gradually moving in a more rational direction: Equipment subsidisation is less frequent today and many operators have stopped binding customers to long, inflexible, contracts. Mobile operators have developed their service offerings and are today capable of explaining why customers should stay – without having to throw in a new iPhone as part of the package. Continue reading 2016 was a great year for mobile customer loyalty
Our nine predictions for 2016 were designed to be measurable. The outcome doesn’t look bad at all – we project that 7 (or 7 and a half) will be fulfilled – but we need to wait for the fourth quarter reports to give you the final outcome. ETA February.
For 2017, we thought we’d make our predictions more courageous. We think 2017 will be the year when the telecoms industry finally becomes customer oriented and customer friendly having realised that greed and fine print make a bad foundation for business – but that customers who are given attention and choice reward you with their loyalty – and then are surprisingly willing to pay.
Every mobile operator will offer unlimited mobile data in 2017
Analysis and Go-to-market, 2016
Nonstop Retention® benchmark: Calculating and comparing the Nonstop Retention Index for mobile brands (MNOs, sub-brands and main MVNOs) in one specific major European market. Identifying best practice and showing current trends. Recommending propositions and actions to improve customer loyalty per brand.
European quad-play best practice: Fact-based before/after analysis of how the introduction of quad-play propositions changed key business Continue reading Nonstop Retention benchmark and European quad-play best practice
The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.
In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.
The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights
Nexterday North 2016 was an as fantastic experience as the first, inaugural, anti-seminar in 2015. Once again, Comptel managed to bring 550 thinkers and doers from around the world to Helsinki and create great buzz around it.
This year, tefficient wasn’t helping Comptel with a keynote presentation. Instead we prepared and hosted two square table sessions for registered operator representatives only. Continue reading The battle of 2017: Content ownership vs. unlimited mobile data
TDC, the market-leading operator in Denmark, has provided us with anonymous data showing the average mobile data usage for the most frequently used phones and tablets.
Continue reading TDC’s 4G traffic increased 240% in a year – thanks to these phones
Certain European incumbents are betting on that copper access will be sufficient for the future communication needs of households and smaller businesses.
But where most incumbents regard copper-based DSL technologies as a fallback for areas where fiber-to-the-home (FTTH) or fiber-to-the-building (FTTB) deployment isn’t financially feasible (or not yet rolled out), a few seem to be determined that copper is it. Continue reading In fiber, leadership is created with a shovel