Even though there are some high-profiled exceptions (Verizon, most of Vodafone Group and Free to mention three), few telcos are today trusting its ability to attract all customer segments – across consumer and business markets – with one single brand.
Having one or several sub-brands has become the norm of a modern telco. In some cases, e.g. with KPN’s Telfort and TDC’s Telmore, sub-brands have been added as a result of acquisitions (often of a successful disruptive brand). In other cases, e.g. Orange’s Sosh or 3 Denmark’s Oister, telecos have themselves created the sub-brand – often with the intention to isolate the main brand from a new price fighter brand. Continue reading When your sub-brand takes over→
46% of Finnish SIMs are what the Finnish NRA calls “pay monthly subscribers with unlimited data“.
And when there are no caps or allowances hindering 46% of the Finnish devices to fully embrace mobile data, the usage growth continues: The average Finnish SIM consumed 90% more data in 2015 than in 2014.
Quad-play isn’t new: Five and a half years have elapsed since Orange launched its converged product Open in France in August 2010. It’s soon been three and a half years since Telefónica launched Movistar Fusión in Spain in October 2012.
Telefónica and Orange are quarter after quarter showing investors and analysts figures that show great take-up of these converged services. Continue reading Quad-play – a growth engine?→
In Europe, we woke up with the news that Vodafone and Liberty Global had agreed to merge their Dutch operations Vodafone and Ziggo.
Less than two weeks ago, Telenet, Liberty Global’s affiliate in Belgium, got a green light from the European Commission to buy the mobile operator BASE from KPN. So already before today, Liberty took a major step in the mobile direction.
The mobile network performance crowdsourcer OpenSignal published its latest State of LTE report today. This time it’s based on data samples from 357924 mobile users who have OpenSignal’s app on their Android devices. The network performance data isn’t just gathered when users actively do a measurement; it’s collected all the time and the number of samples are therefore hundreds of millions. The stats thus better represent the normal behavioural patterns of users when it comes to time and location. The data is collected during the fourth quarter of 2015. Continue reading Crowdsourced 4G experience: Benchmarking Nordic operators→
Mid November last year, T-Mobile USA launched its 10th uncarrier initiative, Binge On. It has been the most controversial uncarrier launch so far.
Why? Binge On zero-rates commercial video services – so that T-Mobile customers can watch as much as they like without emptying their data bucket. The trade-off? Video streams are slowed down to about 1.5 Mbit/s which means that image quality suffers – which is visible, but perhaps not on smaller screens like smartphones and tablets. Continue reading 34 petabytes of zero-rated video streamed since launch of Binge On→
