Category Archives: Benchmarks

Analysis, Austria, Churn, equipment sales, France, Go-to-market, Netherlands, Nonstop retention®, SAC and SRC, Sweden, Switzerland, UK, US

Increase loyalty. Increase revenue. Reduce SAC/SRC. Is the combo possible?

Decoupled, non-binding, unsubsidised: A game changer?

Our analysis shows that mature market mobile operators on average use 15-20% of service revenue on subscriber acquisition and subscriber retention cost (SAC/SRC). In most cases without growing.Decoupled Non-binding Unsubsidised

Consequently, we examine the success of the operators who – in order to reduce SAC/SRC and improve margin – are challenging the mature market norm with binding contracts with coupled, subsidised, equipment. Continue reading Increase loyalty. Increase revenue. Reduce SAC/SRC. Is the combo possible? →

Benchmarks, Denmark, Finland, Nordic, Norway, References, Sweden

Nordic operator benchmark 2015

Benchmarks, 2015 Nordic flags

For the third consecutive year: Comprehensive business benchmark including more than 500 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 33 functions within a mobile operator, within a fixed/cable operator and/or within an integrated operator – respectively. Continue reading Nordic operator benchmark 2015 →

Blog, Churn, Nonstop retention®, SAC and SRC, Sweden, US

Freedom to stay – The power of 40000 Tweets

Consumers often think of carriers being somewhat stuffy and dusty, being slow to give customers flexibility and big at small print. But there are great exceptions to the rule with T-Mobile in the US, Free in France and Tele2 in Sweden, and we believe the next two years will see some further fun, entertaining and disruptive carrier offerings on the market. Continue reading Freedom to stay – The power of 40000 Tweets →

4G LTE, Blog, data monetisation, mobile data usage, Norway

If you sell Mbytes, why slow your customers down?

We’ve been awaiting Telenor’s official comments to OpenSignal’s new crowdsourced 4G coverage and speed test, but since Telenor hasn’t yet commented it we try to interpret the Norwegian results ourselves.

OpenSignal NO Q1 2015

Continue reading If you sell Mbytes, why slow your customers down? →

Blog, data monetisation, equipment sales, mobile data usage, Nonstop retention®, Sweden

Tele2: From industry’s black sheep to customer’s best friend?

Frank undercover2Late November last year, Tele2 launched a major transformation campaign in Sweden under the Tele2.0 banner.

The message? Tele2 had questioned all industry practices and concluded that many of them were outright stupid. And consequently stopped or changed them. Continue reading Tele2: From industry’s black sheep to customer’s best friend? →

4G LTE, Blog, Finland, mobile data usage

Finland: The land of three thousand megabytes

In our public industry analysis “Peak data” in sight? we use regulator data to identify Finland as the number 1 country in the world when it comes to mobile data usage, beating all the countries which typically are followed closely – USA, South Korea, Japan.

It’s with great pleasure we note that Finland’s third operator, DNA, has followed in its larger competitor Elisa’s footsteps and reported total mobile data traffic. And it is a blast. Too. Continue reading Finland: The land of three thousand megabytes →

Austria, Benchmarks, Blog, France, Switzerland

Niel buys Orange Switzerland: So will Swiss headcount follow French?

Orange Switzerland (which since 2012 isn’t owned by Orange Group) is just about to be sold to Xavier Niel’s private holding company. What makes it interesting is that Niel is the person behind Iliad, the company who operates under the Free brand in France. Continue reading Niel buys Orange Switzerland: So will Swiss headcount follow French? →

Benchmarks, Network sharing JVs

Network sharing JV benchmark 2015

Network sharing benchmarkPrevious years’ benchmarks showed that network sharing JVs – through focus and new operation models – have established cost and productivity levels which few mobile operators can match within their own network departments. JVs’ network quality is also higher – in spite of higher network load. Continue reading Network sharing JV benchmark 2015 →

Austria, Benchmarks, Switzerland

The Alps operator benchmark

In 2013, tefficient introduced the Nordic operator benchmark to telcos in Sweden, Finland and Norway. The feedback has been strong, leading to repetitions in 2014 and 2015. Denmark was added in 2015.

Unlike other benchmarks, it has a local view since the peer group only contains operators from the covered countries – which have been selected based on high comparability. Unlike other benchmarks, it is therefore 100% fact based since no numbers need to be “adjusted” in an attempt to mask that they weren’t comparable in the first place. Continue reading The Alps operator benchmark →

Benchmarks, Denmark, Finland, Nordic, Norway, Sweden

You do have blind spots. Spot them.

The last day to confirm participation in the Nordic operator benchmark 2015 is 23 January.

A few operators have confirmed their participation already, but since we 2015 expand the scope of the benchmark from mobile to mobile, fixed/cable and integrated operators (respectively) and add Denmark, there are a few operators who have been asked for the first time.2015 Nordic benchmark potential participants

The operators who are asked are displayed.

 

You of course ask “why should I“?

To become aware of your blind spots. To measure and compare is to know. If you don’t participate, you blind spots will remain blind spots. You might even think you don’t have any.

If you don’t participate, you don’t know where competition is – and you don’t know what is local best practice.

If you do participate, you will get your business measured and compared to a relevant, local, unadjusted peer group.

33 functions are covered within these six domains:

  • Marketing & sales
  • Customer service
  • Networks
  • IT
  • Support functions
  • Product development

KPIThere are around 600 KPIs per each benchmark (mobile, fixed/cable, integrated):

  • 80 revenue,
  • 130 OPEX,
  • 15 CAPEX,
  • 130 productivity,
  • 90 subscribers & channel,
  • 70 performance,
  • 50 load,
  • 10 quality and,
  • 10 innovation & growth KPIs

The KPIs are carefully selected for each function – and have been improved in cooperation with the operators having participated in 2013 and 2014.

Your position is only showed to yourself. The identities of the actual participants are anonymous. The data is not used for any other purposes than this benchmark. That’s our confidentiality promise.

We also promise a 100% fact based benchmark where no numbers have been “adjusted”.

Think again. You do have blind spots. Spot them.

More information: Nordic operator benchmark 2015