Late November last year, Tele2 launched a major transformation campaign in Sweden under the Tele2.0 banner.
The message? Tele2 had questioned all industry practices and concluded that many of them were outright stupid. And consequently stopped or changed them. Continue reading Tele2: From industry’s black sheep to customer’s best friend?
Analysis & Go-to-market 2015
In cooperation with key Comptel experts, writing and editing key parts of Comptel’s book “Operation Nexterday” which was launched at Mobile World Congress 2015.
Dutch operators KPN and Vodafone were both fined for violations of net neutrality today.
KPN got a fine of 250000 EUR for having blocked access to voice over IP services on public Wi-Fi hotspots. Vodafone was fined 200000 EUR for having zero-rated content from HBO. Continue reading Four years (and a net neutrality law) later, Dutch operators foul again
Bucket plans – with volume caps on the number of minutes, messages and Mbytes – have been offered by mobile operators for years. Even though the composition has varied over time (e.g. through elements made unlimited), the concept is well known to customers.
Monthly caps have become the standard of our industry. Another standard is to reset those caps at the start of a new month. This means that any balance left – minutes, messages, Mbytes – is voided. Or confiscated – to use the word of John Legere, CEO of T-Mobile USA. Continue reading Rollover: The next big thing for customer retention
Analysis and Go-to-market, 2014
Download the analysis, commissioned by Comptel 
and published 2 June 2014 here.
Analysis & Consulting, 2014
How have mobile operators introduced single- and multi-user shared plans in USA, Sweden, Finland, Norway, Denmark, Canada and the UK? Which business results have operators achieved and how has competition reacted? Which modifications have been necessary and when? Can the same customer loyalty effects be achieved without the heavy implementation of multi-user shared plans? Which defensive actions have proven to be most successful?
Based on these international facts and best practice, what would tefficient recommend? Taking local conditions, operator strategy and market position into account.
Commissioned twice by two different operators.
Analysis & Go-to-market, 2013
How are mobile operators monetising mobile data in Sweden, Finland, Norway, Denmark – and in a few other international markets? Which changes have operators made to their monetisation models during the past years? How have these changes affected business results and how has competition responded?
Based on these international facts and best practice, what would tefficient recommend when it comes to e.g. volume caps, overage policy, throughput tiers and shared plans? Taking local conditions, operator strategy and market position into account.
Commissioned by an operator.
Analysis, 2012
Market analysis covering differentiation parameters in commercial offers (throughput, allowance, service content, QoS, price), overage handling and traffic management policy for 17 operators in 5 key markets globally. Concluding what worked – and what didn’t. Resulting in comparative recommendations. Commissioned by an international operator group.