Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?
Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?
Some of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.
In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers
This is Anders. Like any other Swede, he’s a keen user of mobile data and likes to spend time making sure he gets as much data as possible for his money.
He frequently tethers his iPad or his Mac to his iPhone (yes, he is Swedish) to stream Netflix, HBO, Viasat and SVT Play when out and about. He’s also more or less constantly on Spotify. This behaviour means that in a normal month he uses about 6 GB of mobile data, about twice the Swedish average. Continue reading Rollover data: Solving Anders’ problems?
The Finland-based consulting and engineering firm Omnitele has – independently – during first half of 2015 measured the mobile customer experience in three countries: Latvia, Denmark and Estonia. Continue reading CAPEX pays off in customer experience: Checking Omnitele’s measurement results
Mobile data usage continues to grow: +58% for the markets in this analysis.
In some high usage markets like the US and Singapore, we however see signs of saturation with annual usage growth of just about 20%.
But it’s not a general trend: In other high usage markets – Finland, Estonia, Denmark, Japan and Ireland – the mobile data usage grew 60 to 80%. Continue reading Mobile data usage: Price and bucket size matter
We’ve been awaiting Telenor’s official comments to OpenSignal’s new crowdsourced 4G coverage and speed test, but since Telenor hasn’t yet commented it we try to interpret the Norwegian results ourselves.
Continue reading If you sell Mbytes, why slow your customers down?
Late November last year, Tele2 launched a major transformation campaign in Sweden under the Tele2.0 banner.
The message? Tele2 had questioned all industry practices and concluded that many of them were outright stupid. And consequently stopped or changed them. Continue reading Tele2: From industry’s black sheep to customer’s best friend?
In our public industry analysis “Peak data” in sight? we use regulator data to identify Finland as the number 1 country in the world when it comes to mobile data usage, beating all the countries which typically are followed closely – USA, South Korea, Japan.
It’s with great pleasure we note that Finland’s third operator, DNA, has followed in its larger competitor Elisa’s footsteps and reported total mobile data traffic. And it is a blast. Too. Continue reading Finland: The land of three thousand megabytes
Bucket plans – with volume caps on the number of minutes, messages and Mbytes – have been offered by mobile operators for years. Even though the composition has varied over time (e.g. through elements made unlimited), the concept is well known to customers.
Monthly caps have become the standard of our industry. Another standard is to reset those caps at the start of a new month. This means that any balance left – minutes, messages, Mbytes – is voided. Or confiscated – to use the word of John Legere, CEO of T-Mobile USA. Continue reading Rollover: The next big thing for customer retention
This is tefficient’s 10th public analysis on the development of mobile data usage. For the first time, we see clear signs of saturation.
Operators’ squeeze-out of unlimited customers continues. The growth in smartphone penetration has levelled out in high usage markets. 4G is becoming mainstream. Public Wi-Fi starts to disrupt.
Are we approaching “peak data”?
Download analysis: tefficient industry analysis 7 2014 mobile data usage peak ver 2
