A loyal long-term customer is considered a key asset by companies in most industries. It’s conventional wisdom that it costs more to recruit a new customer than to keep an existing one. Consequently, existing customers should be treated better than new customers. Continue reading The anti-guide: Six ways to make sure your customer churns
Category Archives: Analysis
Rollover data: Solving Anders’ problems?
This is Anders. Like any other Swede, he’s a keen user of mobile data and likes to spend time making sure he gets as much data as possible for his money.
He frequently tethers his iPad or his Mac to his iPhone (yes, he is Swedish) to stream Netflix, HBO, Viasat and SVT Play when out and about. He’s also more or less constantly on Spotify. This behaviour means that in a normal month he uses about 6 GB of mobile data, about twice the Swedish average. Continue reading Rollover data: Solving Anders’ problems?
The best Nordic 4G networks: Crowdsourced reality vs. marketed population coverage
OpenSignal released its crowdsourced 4G speed and coverage stats for Q3 2015 today. The data was anonymously collected from a total of 325221 iOS and Android smartphone users globally during June to August.
But before looking into OpenSignal’s new stats, let’s summarise what the Nordic operators have stated with regards to their 4G outdoor population coverage: Continue reading The best Nordic 4G networks: Crowdsourced reality vs. marketed population coverage
What buys you a load of data in Finland, France & Denmark, buys you nothing in Belgium & Switzerland
How much mobile services do you get for 20 EUR?
For 25? 30? 35? 40 EUR?
We have compared the service prices of all mobile operator brands in eleven countries: Germany, the UK, France, the Netherlands, Belgium, Sweden, Austria, Switzerland, Denmark, Finland and Norway.
And Europe is divided. Continue reading What buys you a load of data in Finland, France & Denmark, buys you nothing in Belgium & Switzerland
With the iPhone Upgrade Program Apple makes operators replaceable
For operators, the biggest piece of news in Apple’s event yesterday isn’t the iPhone 6S or the iPad Pro. Instead it’s Apple’s introduction of its own iPhone Upgrade Program. Continue reading With the iPhone Upgrade Program Apple makes operators replaceable
CAPEX pays off in customer experience: Checking Omnitele’s measurement results
The Finland-based consulting and engineering firm Omnitele has – independently – during first half of 2015 measured the mobile customer experience in three countries: Latvia, Denmark and Estonia. Continue reading CAPEX pays off in customer experience: Checking Omnitele’s measurement results
This is how much 4G LTE coverage improved in nine months
Outdoor population coverage has become the industry norm when operators communicate how far they are when it comes to 4G LTE network rollout.
In a previous post we compared the communicated population coverage in September 2014. These values are yellow in the graph below – click to enlarge. Continue reading This is how much 4G LTE coverage improved in nine months
Mobile consolidation: Less is more?
You already have a view about the consolidation of mobile operators in Europe, don’t you?
Some people believe that four mobile operators are the guarantee for sufficient market competition. The entry of Free Mobile in France suggests this. Continue reading Mobile consolidation: Less is more?
What is “perfect voice” anyhow?
Vodafone Group is running an ambitious investment and modernisation programme called Project Spring.
And it is much needed: During the financial crisis in Europe, Vodafone lost millions of customers who found that other brands did not only have lower prices, but often also better service. It took time for Vodafone to react, but Project Spring is now addressing the investment backlog of Vodafone. Continue reading What is “perfect voice” anyhow?
Mobile data usage: Price and bucket size matter
Mobile data usage continues to grow: +58% for the markets in this analysis.
In some high usage markets like the US and Singapore, we however see signs of saturation with annual usage growth of just about 20%.
But it’s not a general trend: In other high usage markets – Finland, Estonia, Denmark, Japan and Ireland – the mobile data usage grew 60 to 80%. Continue reading Mobile data usage: Price and bucket size matter