Mid November last year, T-Mobile USA launched its 10th uncarrier initiative, Binge On. It has been the most controversial uncarrier launch so far.
Why? Binge On zero-rates commercial video services – so that T-Mobile customers can watch as much as they like without emptying their data bucket. The trade-off? Video streams are slowed down to about 1.5 Mbit/s which means that image quality suffers – which is visible, but perhaps not on smaller screens like smartphones and tablets. Continue reading 34 petabytes of zero-rated video streamed since launch of Binge On→
Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?
Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?→
Some of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.
In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers→
Prediction 1 – mobile data usage of 10 GB per month
At least one mobile operator will reach an average mobile data consumption of 10 GB per any SIM and month in 2016
We think this operator is Finnish and that Elisa and DNA both have a chance to snatch this world first. Finland is already having the highest mobile data usage in the world and the current usage level will not even have to double as in 2015 to reach 10 GB in 2016. Continue reading Nine predictions for 2016 – which can be measured→
We all know that a significant share of mobile operator revenue is equipment, not service, related. Even though equipment subsidisation and lock-in contracts rapidly become less popular, the reality is that if it wasn’t for subsidisation, reported equipment revenues would be even higher.
