31% failed – often operating from a low-usage position
In Tefficient’s 45th public analysis of mobile data trends, 116 operators are ranked based on metrics such as average data usage per subscription, total data traffic, and revenue per gigabyte.
Converting data usage growth to ARPU growth – not that simple
Tefficient’s 44th public analysis of mobile data trends and drivers compares data from 40 countries, where M2M/IoT can be excluded from the total bases. Mobile data usage grew year-on-year in every country, with Saudi Arabia maintaining its position as the usage leader and Latvia emerging as the new runner-up.
Growth decelerated again – also in GB terms
However, growth rates have decelerated. Greece recorded the highest annual increase at 38%, while Croatia posted the lowest at just 2%. Even in absolute terms [incremental GB per subscription], most countries experienced slower growth in 2024 than in 2023. Overall, the demand for additional mobile data is weaker than ever – although FWA is included in most figures.
The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.
In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money for fixed broadband and telephony services, spanning twelve EU countries: Croatia, Denmark, France, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, and Spain.
While the primary focus of the benchmark is on Greece, its insights provide valuable perspectives for the telecommunications industry in the remaining eleven countries.
Tefficient’s 43rd public analysis of mobile data trends and drivers compares data from 39 countries, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in every country year-on-year, with Saudi Arabia remaining the usage leader.
Growth rates decelerated
However, growth rates have decelerated – Greece saw the highest increase at 55%, while Croatia and Finland posted just 5%.
Norway’s Ministry of Digitalisation and Public Governance today published two analyses commissioned from Tefficient.
The conclusion is summarised (in Norwegian) in a press release from the Ministry.
Both analyses are very comprehensive and compare Norway to the three fellow Nordic countries Denmark, Sweden, and Finland. It means that they are highly interesting not just for the industry and policy makers in Norway, but in all four countries.
An example graph from the fixed analysis shows how the average monthly subscription fee compares between different plans with different maximum download throughput:
The average monthly subscription fee during the first 5 years of a fixed broadband contract, measured in purchasing power parity adjusted Norwegian kroner. Each dot represents an actual consumer offer. In total 6500 offers across 385 addresses were documented.
In Tefficient’s 42nd public analysis of mobile data trends, 123 operators are ranked based on metrics like average data usage per subscription, total data traffic, and revenue per gigabyte.
In 2023, 93% of operators experienced growth in data usage per subscription, with 71% of them successfully converting this into higher ARPU.
Fiberalliancen is a trade association representing companies that own, operate, and use fibre networks in Denmark. It is part of Green Power Denmark.
For the fourth time, following previous reports in 2021, 2022, and 2023, Tefficient has conducted an extensive fibre broadband pricing benchmark across nine European markets: Denmark, Sweden, Norway, Finland, Germany, the Netherlands, Belgium, the UK, and France.
“Germany and the Netherlands have also experienced falling fiber prices, but Denmark has seen the biggest overall price drop over the four years.”
In a press release, Fiberalliancen introduces Tefficient’s latest analysis and makes it publicly available for download at the bottom of the page under ‘Læs hele analysen fra Tefficient‘. If you do not read Danish, don’t worry; the report is in English.
Tefficient’s 41st public analysis of mobile data development and drivers compares 39 countries worldwide, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in 38 of these, with Bahrain as the only exception.
Finland no longer leads in usage
For the first time since 2013, Finland doesn’t lead in usage. Saudi Arabia is the new world leader with more than 45 GB per average subscription in 2023.
The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.
In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money, spanning twelve EU and Euro countries: Austria, Belgium, Croatia, France, Germany, Greece, Ireland, Italy, Lithuania, the Netherlands, Slovenia, and Spain.
While the primary focus of the benchmark is on Greece, its insights provide valuable perspectives for the telecommunications industry in the remaining eleven countries.
Key conclusions for Greece include:
Mobile Average Revenue Per User (ARPU) is approximately on par but with a notable increase
Mobile data usage is low but exhibits the most significant growth
Voice usage is the highest among the peer group but continues to see robust growth
The total mobile revenue per gigabyte of mobile data is high but demonstrates a marked decrease
Voice revenue per mobile voice minute aligns with the median and experiences median erosion
In terms of value for money, Greece ranks weaker in data offerings compared to most of its peers but stronger than most in voice services
Several selected example graphs are presented below.
During the early days of 5G, the mobile industry was sometimes caught saying that mobile – with the help of 5G – would kill Wi-Fi. That hasn’t happened, obviously. Usage of public Wi-Fi hotspots would likely decline if more users had mobile data plans that are unlimited in volume. T-Mobile suggested it in this blog post from December 2021.
Blog from T-Mobile US mentioning that 13% fewer Magenta MAX users are connecting to Wi-Fi.
But even if so, few users would stop using their Wi-Fi at home. Home is where Wi-Fi connects automatically and where a majority of usage takes place.
Ironically, the greatest use case for 5G so far is to substitute fixed broadband. 5G has encouraged many MNOs globally to, for the first time, seriously push fixed wireless access, or FWA, services using their mobile networks. Why is it ironic? The mobile industry has for more than a decade specified and built 5G, the most advanced and best mobile technology so far, but its primary use case to date is fixed. Sitting still.
Airtel India’s Xstream AirFiber.
While FWA could substitute a fixed broadband connection, especially DSL and cable, it does not substitute Wi-Fi, though. The FWA router converts 5G into Wi-Fi. Wi-Fi, not 5G, remains the interface to the connected devices in the home.
So while we, already, are tired of our own headline and the whole notion of “Wi-Fi vs. 5G”, we need to check the facts. After all, we are Tefficient and believers in data.
