Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?
Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?
4G is rapidly becoming a mature market normality.
Our top list to the right shows the reporting operators of the world with more than 40% 4G adoption in their retail bases as of September 2015.
The three Korean operators LG Uplus, KT and SK Telecom lead. No news; this has been the case since the first days of 4G. Continue reading 4G penetration: Global top list
Some of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.
In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers
The shock waves reverberate in the European telecoms industry ever since Telenor and TeliaSonera in September deemed it pointless to continue negotiations with the European Commission to win support for a mobile merger between Telenor and Telia in Denmark. Continue reading Plan B: Avoid the merger-to-no-merger journey
We all know that a significant share of mobile operator revenue is equipment, not service, related. Even though equipment subsidisation and lock-in contracts rapidly become less popular, the reality is that if it wasn’t for subsidisation, reported equipment revenues would be even higher.
Our comparison of 80 reporting operators globally – all in mature markets – shows that the equipment revenue to total mobile revenue ratio can be as low as 5% and as high as 77% (click graph to enlarge): Continue reading Too much equipment and too little service revenue? Or vice versa? Check here.
One year elapsed since the previous Wi-Fi conference in Europe and carriers’ deployment of Wi-Fi has never been faster.
The graph is fetched from our presentation in the Wi-Fi NOW conference in Amsterdam yesterday and shows the number of hotspots in green and homespots in amber for 45 reporting carriers globally (click to enlarge): Continue reading How carriers are using Wi-Fi across the world
Analysis & Go-to-market, 2015
Developing a standardised dashboard format for the tracking of the business development of competing operators in four different country markets. Continue reading Competitive dashboard for four country markets
A loyal long-term customer is considered a key asset by companies in most industries. It’s conventional wisdom that it costs more to recruit a new customer than to keep an existing one. Consequently, existing customers should be treated better than new customers. Continue reading The anti-guide: Six ways to make sure your customer churns
This is Anders. Like any other Swede, he’s a keen user of mobile data and likes to spend time making sure he gets as much data as possible for his money.
He frequently tethers his iPad or his Mac to his iPhone (yes, he is Swedish) to stream Netflix, HBO, Viasat and SVT Play when out and about. He’s also more or less constantly on Spotify. This behaviour means that in a normal month he uses about 6 GB of mobile data, about twice the Swedish average. Continue reading Rollover data: Solving Anders’ problems?
OpenSignal released its crowdsourced 4G speed and coverage stats for Q3 2015 today. The data was anonymously collected from a total of 325221 iOS and Android smartphone users globally during June to August.
But before looking into OpenSignal’s new stats, let’s summarise what the Nordic operators have stated with regards to their 4G outdoor population coverage: Continue reading The best Nordic 4G networks: Crowdsourced reality vs. marketed population coverage