There has been a lot of talk – and increasing irritation – about pigeonholing, especially the younger (18 to 24 year olds), consumers to a tightly defined segment. Generalisations can be dangerous, especially for those companies that still primarily make the effort of engaging with their customers when they are buying something and spend most of their marketing dollars in digital and other forms of advertising.
But loyalty comes from understanding what makes your customers tick – and this knowledge can only be derived from active conversations with the community, regardless if they are Millennials or those labelled Generation X. Nevertheless, it is useful to understand broadly how the different consumer segments are behaving and what motivates them. But we’ll come back to this in a bit. Continue reading Instant messaging and ad blocking – the new normal?→
This innocent tweet – based on official statistics from the German and Finnish telecom regulators – has currently been read by more than 90 000 people:
Finland, with 5.5M people, overtook Germany (with 80M) in total mobile data traffic in 2015. pic.twitter.com/fOZnEiIrLd
46% of Finnish SIMs are what the Finnish NRA calls “pay monthly subscribers with unlimited data“.
And when there are no caps or allowances hindering 46% of the Finnish devices to fully embrace mobile data, the usage growth continues: The average Finnish SIM consumed 90% more data in 2015 than in 2014.
Quad-play isn’t new: Five and a half years have elapsed since Orange launched its converged product Open in France in August 2010. It’s soon been three and a half years since Telefónica launched Movistar Fusión in Spain in October 2012.
Telefónica and Orange are quarter after quarter showing investors and analysts figures that show great take-up of these converged services. Continue reading Quad-play – a growth engine?→
On 11 September 2015, Telia and Telenor announced that they had been unsuccessful in reaching an agreement with the EU Commission for Competition concerning a merger of the two operators in Denmark, which was announced 9 months earlier on 3 December 2014.
The concerns from EU presumably centered around a weakened competitive market in Denmark if Telia and Telenor were allowed to merge. As a background, the two companies had already merged their networks into a common JV called TT-Netværket.
So what has happened since – it has now been 5 months or so since the news about the failed merger? So you know what to expect in e.g. the UK and in Italy if the mobile mergers won’t be approved there. Continue reading Denmark – 5 months after the non-merger→
Mid November last year, T-Mobile USA launched its 10th uncarrier initiative, Binge On. It has been the most controversial uncarrier launch so far.
Why? Binge On zero-rates commercial video services – so that T-Mobile customers can watch as much as they like without emptying their data bucket. The trade-off? Video streams are slowed down to about 1.5 Mbit/s which means that image quality suffers – which is visible, but perhaps not on smaller screens like smartphones and tablets. Continue reading 34 petabytes of zero-rated video streamed since launch of Binge On→
Measure, compare and improve competitiveness in telecoms
