Analysis & Consulting, 2014
How have mobile operators introduced single- and multi-user shared plans in USA, Sweden, Finland, Norway, Denmark, Canada and the UK? Which business results have operators achieved and how has competition reacted? Which modifications have been necessary and when? Can the same customer loyalty effects be achieved without the heavy implementation of multi-user shared plans? Which defensive actions have proven to be most successful?
Based on these international facts and best practice, what would tefficient recommend? Taking local conditions, operator strategy and market position into account.
Commissioned twice by two different operators.
Analysis & Go-to-market, 2013
How are mobile operators monetising mobile data in Sweden, Finland, Norway, Denmark – and in a few other international markets? Which changes have operators made to their monetisation models during the past years? How have these changes affected business results and how has competition responded?
Based on these international facts and best practice, what would tefficient recommend when it comes to e.g. volume caps, overage policy, throughput tiers and shared plans? Taking local conditions, operator strategy and market position into account.
Commissioned by an operator.
Market analysis covering differentiation parameters in commercial offers (throughput, allowance, service content, QoS, price), overage handling and traffic management policy for 17 operators in 5 key markets globally. Concluding what worked – and what didn’t. Resulting in comparative recommendations. Commissioned by an international operator group.