Spotting the operators capable of monetising the data usage growth

Data usage, traffic and revenue per GB for 124 operators

This is tefficient’s 18th public analysis on the development and drivers of mobile data. It follows on our just-published analysis “More for less” tips the balance that compares 35 countries.

We have ranked 124 operators based on average data usage per SIM, total data traffic and revenue per gigabyte.

The data usage per SIM grew for all operators. And it grows quickly. But what happens to ARPU? Have operators been able to monetise usage growth following the more-for-more mantra? Continue reading Spotting the operators capable of monetising the data usage growth

“More for less” tips the balance

Mobile data usage and revenue for 35 countries

This is tefficient’s 17th public analysis of the development and drivers of mobile data.

Mobile data usage is still growing in all of the countries covered by this analysis. The growth rates are very different and so are the usage levels. Finland tops the charts in usage – but not in growth.

Data-only is a clear driver of usage. Austria emerges as the fixed-line substitution leader. In Korea, the share of data traffic on 4G has now effectively reached 100%. In mature markets, the 4G upside on data usage is mainly a thing of the past. Continue reading “More for less” tips the balance

Who has the best network in the Nordics?

There are several ways to measure network performance and the results of published tests can therefore differ.

Mobile operators have a tendency to criticise test results when they have lost and promote results when they have won.

An example of this is the recent drivetest by Connect Magazine in Switzerland as performed by P3 Group. Whereas Salt seems furious – the CEO-commented release is an interesting read – Sunrise uses the results in its marketing.

Who will be the first operator – anywhere – to complain about a test methodology after having won?

What differs even more than the network test results is the perception of network quality. For an operator it is much more important that its customers are having the perception of the best network than actually having the best network. Continue reading Who has the best network in the Nordics?

Seven undaunted predictions for 2018

Our nine predictions for 2016 were designed to be measurable. The outcome wasn’t bad. Consequently, inspired by Apple’s self-proclaimed ‘courage’ to remove the headphone jack on the then-new iPhone 7, we upped our game when publishing our eight (courageous) predictions for 2017.

We didn’t think it would play out as well as it did. We predicted that Verizon would dump bucket plans and go all-in on unlimited. It happened. Verizon doesn’t call its unlimited plan “Kick the bucket”, but still. We predicted that the “control & zero-rate content” bundle would fail in the light of unlimited and the clouds have never been darker for AT&T with regards to its thirteen-months-have-elapsed-but-yet-to-be-approved attempt to take control over Time Warner. We also predicted that BT and Deutsche Telekom would eat crow and admit that their copper-embracing access strategy wasn’t future-proof just to realise that they now need to speed up to meet the demand for FTTH – or be run over by competition.

We weren’t right on everything – Vodafone didn’t pause 5G plans to focus on unlicensed spectrum; the company just asked the industry to sober up – but we are nevertheless so encouraged that we for 2018 present seven undaunted predictions:

Continue reading Seven undaunted predictions for 2018

Carriers moved away from subsidizing handsets. Now they subsidize customers’ video consumption.

Mobile operators are abandoning the previously predominant model to subsidize handsets and to, in return, lock customers in on long contracts with elevated service fees.

The death of the model should be mourned by no one since end-users have been given choice and flexibility through a multitude of non-binding, cheaper and flexible service options with generous – or even unlimited – allowances. Operators have seen customer churn decrease as end-users hold onto their handsets longer. As a direct consequence, EBITDA margins have increased.

Investors might still complain about the revenue growth, but measured as percentage of revenue mobile carriers currently produce the best margins on record. Continue reading Carriers moved away from subsidizing handsets. Now they subsidize customers’ video consumption.

Speaker at Wi-Fi World Congress Europe 2017

Analysis & go-to-market 2017

Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for attendees at the Wi-Fi World Congress Europe in The Hague 2 November.

The presentation covered:

  • The latest stats on mobile data usage per country
  • A reflection over what EU’s Roam Like at Home implementation has meant for Wi-Fi
  • Stats on smartphones’ time distribution between Wi-Fi and cellular per country
  • A comparison between fixed and mobile data usage
  • The unlimited mobile data trend
  • Three reasons why operator Wi-Fi still is relevant – video subsidisation, indoor coverage and cost
  • Operator Wi-Fi deployment stats from around the world
  • Wi-Fi stats from Hong Kong and Korea
  • Key takeouts

The conference organisers summarised the presentation in this live post: LIVE from The Hague: The Wi-Fi vs. Mobile debate

If you’d like to see the full presentation, it has now been made available also on video: https://vimeo.com/242596226

Fast networks, light payload

Ookla, the company behind Speedtest, has just published its Speedtest Global Index for August 2017. As always, it’s interesting.

According to Ookla’s crowdsourced data, the fastest average mobile data experiences in the world are found in:

  1. Norway – 55.72 Mbit/s
  2. Netherlands – 48.30 Mbit/s
  3. Hungary – 46.72 Mbit/s
  4. Singapore – 46.62 Mbit/s

But since all mobile networks are based on shared capacity, we decided to cross correlate Ookla’s speed data with our own mobile data usage data. Is there – or is there not – a relationship between mobile data usage and experienced speed?

The graph below correlates the two (click to enlarge).

Continue reading Fast networks, light payload

Bundles and churn: Nexterday North 2017

Also the 2017 version of Nexterday North was a true ‘anti-seminar’ with futuristic and insightful speakers in a great, sometimes quirky, mix. May Comptel‘s spirit thrive also now that it is a part of Nokia.

This year, tefficient held a keynote presentation focused on bundles and the effect on churn.

Continue reading Bundles and churn: Nexterday North 2017

Apple Watch 3 Cellular, how much data does it eat?

It’s here. I’ve been salivating after the latest Apple Watch 3, with all the bells and whistles. Slick, beautiful, cool and I’ll only need a watch to make/receive calls and text, stream music, etc. This should be easy, I’ll just pre-order the GPS & Cellular version. I’m a UK consumer and have a passion for all things mobile & telco, both home and abroad. Therefore, I decided to find out how Apple Watch 3 offers compare in the UK, USA and Australia. Continue reading Apple Watch 3 Cellular, how much data does it eat?

European 4G – mission accomplished?

Look at the graph below. It should satisfy mobile end-users, operators, regulators, politicians and equipment suppliers.

It shows that all operators have improved 4G coverage to the extent that they all (well almost) reach above 90% of the population by the end of June.

Mission accomplished then? Continue reading European 4G – mission accomplished?

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