How to continue to improve mobile service revenue and customer loyalty

Reference: Analysis and Go-to-market, 2018

Quantitative and qualitative exploration and analysis project starting with a Nonstop Retention® benchmark for a specific country market.

Analysing a wide area of propositions and tactics from several different markets:

  • Multi-user and multi-device plans
  • Fixed-mobile convergent plans
  • Premium value plans and options
  • Flexible plans and sub-brands
  • Early upgrade plans for handsets
  • Loyalty programmes

Identifying best practice with regards to impact on revenue, take-up and customer loyalty. Applying it to the local market competitive context, resulting in a recommendation presented during interactive workshops.

Continue reading How to continue to improve mobile service revenue and customer loyalty

This is what will happen in 2019

Few people think through their New Year resolutions in advance. That’s perhaps the reason to why they typically don’t last longer than the first week of February.

Making industry predictions for an upcoming year is of course something totally different. It’s hard work and no champagne. Fine analysts use twelve months to gather and refine the best ideas and to substantiate these with tons of data points – just to give it all for free to the world. It’s charity at its best.

We chip in, of course.

Our predictions of what will happen in 2019: Continue reading This is what will happen in 2019

Who has the best network in the Nordics? Spring 2018 update.

When we once again dive into OpenSignal‘s crowdsourced stats from the Nordics it is to see if something changed with regards to the network experiences of mobile customers in the region.

This is the third time we address this. The first blog – with data from the autumn of 2017 – contains all the background and reasoning. It was followed up by another blog based on data from the winter of 2017/18.

This time the data is gathered from March to May 2018 and covers about 490 million readings from about 15000 unique devices. The data has not been published by OpenSignal but has been shared with us through OpenSignal’s analyst program.

4G availability

The graph below ranks the fourteen operators in Norway, Sweden, Denmark and Finland after how large proportion of time 4G capable devices have been connected to 4G. OpenSignal calls this 4G availability.

Continue reading Who has the best network in the Nordics? Spring 2018 update.

Five of your questions that Tefficient can answer – now

2019 will be a year with significant uncertainty for many operators. Will we get that frequency license? Will the merger in our market be approved? Will we be able to launch 5G? Will competing fixed wireless propositions steal our broadband customers and erode prices? Will our competitors begin producing original content?

Good then that there are questions that can be answered here and now. These are the ones we know many of you are busy with:

Continue reading Five of your questions that Tefficient can answer – now

Public Wi-Fi: Lost in transition to 5G?

Two years ago, telcos were still proudly reporting their progress in utilisation of their own public Wi-Fi hotspots for cost efficient offloading of mobile data. Public Wi-Fi was also positioned as an investment in a better customer experience – especially in public indoor environments. Telcos that were late with 4G – such as in Taiwan and Belgium – could utilise their public Wi-Fi to bridge the transition from 3G to 4G.

You can find this in our telco Wi-Fi analysis from September 2016.

But something changed. Continue reading Public Wi-Fi: Lost in transition to 5G?

Nordic operator benchmark 2018

Reference: Benchmarks, 2018

For the sixth consecutive year: Comprehensive business benchmark with more than 700 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 43 functions of mobile, fixed/cable and integrated operators.

Peer group data exclusively from Swedish, Finnish, Norwegian and Danish operators. Due to pre-agreed confidentiality requirements, participating operators are anonymous. Continue reading Nordic operator benchmark 2018

With the all-digital Dot, Telia puts an end to ‘one size fits all’

Those of you that read our series of international mobile data analyses know that Finland is the country with the highest average mobile data consumption in the world.

Truly unlimited mobile data is a key explanation to this: 66% of Finland’s mobile subscriptions (excl. M2M) had unlimited mobile data in June. As a direct consequence of this Finns have developed a readiness to try out new apps and services at any location and at any time – as they never have to consider the data consumption or the associated cost. The habit of ‘Wi-Fi hunting’ is not spread in Finland.

Because of the unlimited model, mobile has also come to substitute fixed in many households. The average Finn had 1,72 mobile subscriptions in December 2017 – much more than the Nordic neighbours: Continue reading With the all-digital Dot, Telia puts an end to ‘one size fits all’

International mobile switching and number porting analysis

Reference: Analysis, 2018

Capturing and summarising how the mobile switching and number porting processes are implemented in ten countries.

Capturing and presenting the mobile switching and porting volume trends – per country and/or per operator.

Example from Spain (public data)

Analysing how the stipulated process (and the way operators have implemented it in practice) affect these trends. Developing KPIs allowing countries to be compared. Identifying best practice.

Identifying the triggers for switching and porting – and the elasticity between factors like gross adds, churn, numbers ported and net adds. Using international examples to predict what a change in the switching and porting process might mean for another country. Continue reading International mobile switching and number porting analysis

Are Europe’s most pronounced fixed wireless operators taking half a step back?

American carriers and uncarriers are embracing fixed wireless as one of the first use cases that 5G will solve. Verizon finally lifted the curtain on its fixed wireless offering yesterday: Verizon 5G Home. October 1 it will be available for 50 USD per month to existing Verizon customers in certain areas in Houston, Indianapolis, Los Angeles and Sacramento.

T-Mobile’s 5G will – to use their own words – have more ‘breadth and depth‘ than Verizon’s. With 5G, T-Mobile will position itself within fixed wireless for the first time:

“51% of Americans have only one high-speed broadband option – no choice at all! The combined company will create a viable alternative for millions by enabling mobile connections that rival broadband, driving prices lower and improving service.”

The only caveat when it comes to T-Mobile’s ambition is that it is conditional. This will happen if T-Mobile and Sprint are allowed to merge – a decision not yet made.

But if fixed wireless is up and coming in the US, it’s actually a pretty established business for a few operators across the pond – in Europe. Continue reading Are Europe’s most pronounced fixed wireless operators taking half a step back?

More data? Always. For more? It happens.

New! Mobile data usage and revenue for 115 operators

Tefficient’s 20th public analysis on the development and drivers of mobile data follows on our country-focused analysis published in July.

In our latest analysis we have ranked 115 operators based on:

  • Average data usage per SIM
  • Total data traffic
  • Revenue per gigabyte

The data usage per SIM grew for all operators. And it grew quickly. But what happened to ARPU? Could operators monetise the data usage growth?

Our Christmas tree graph visualises those that delivered on “more for more” – and those that are just followed the “more for less” stream.

Download analysis: More data? Always. For more? It happens. Continue reading More data? Always. For more? It happens.

Measure, compare and improve competitiveness within telecoms