Category Archives: Revenues and pricing

Evaluating fixed broadband and telephony value for money across 12 EU countries

Reference: Analysis, 2024

The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.

In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money for fixed broadband and telephony services, spanning twelve EU countries: Croatia, Denmark, France, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, and Spain.

While the primary focus of the benchmark is on Greece, its insights provide valuable perspectives for the telecommunications industry in the remaining eleven countries.

Key conclusions for Greece include:

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Is the end of the S-curve in sight?

Tefficient’s 43rd public analysis of mobile data trends and drivers compares data from 39 countries, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in every country year-on-year, with Saudi Arabia remaining the usage leader.

Growth rates decelerated

However, growth rates have deceleratedPortugal saw the highest increase at 32%, while Croatia and Finland posted just 5%.

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Assessment of Norwegian mobile revenues and fixed broadband pricing in a Nordic context – 2024

Reference: Analysis, 2024

Norway’s Ministry of Digitalisation and Public Governance today published two analyses commissioned from Tefficient.

The conclusion is summarised (in Norwegian) in a press release from the Ministry.

Both analyses are very comprehensive and compare Norway to the three fellow Nordic countries Denmark, Sweden, and Finland. It means that they are highly interesting not just for the industry and policy makers in Norway, but in all four countries.

An example graph from the fixed analysis shows how the average monthly subscription fee compares between different plans with different maximum download throughput:

The average monthly subscription fee during the first 5 years of a fixed broadband contract, measured in purchasing power parity adjusted Norwegian kroner. Each dot represents an actual consumer offer. In total 6500 offers across 385 addresses were documented.
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Fewer operators capitalised on pricing power to deliver “more for more”

Tefficient's Christmas tree graph showing the year-on-year development both in mobile data usage per subscription and ARPU (average revenue per user)

In Tefficient’s 42nd public analysis of mobile data trends, 123 operators are ranked based on metrics like average data usage per subscription, total data traffic, and revenue per gigabyte.

In 2023, 93% of operators experienced growth in data usage per subscription, with 71% of them successfully converting this into higher ARPU.

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Benchmarking fibre pricing in Denmark with eight other European countries, 2024

Reference: Analysis, 2024

Fiberalliancen is a trade association representing companies that own, operate, and use fibre networks in Denmark. It is part of Green Power Denmark.

For the fourth time, following previous reports in 2021, 2022, and 2023, Tefficient has conducted an extensive fibre broadband pricing benchmark across nine European markets: Denmark, Sweden, Norway, Finland, Germany, the Netherlands, Belgium, the UK, and France.

Fiberalliancen's press release introducing Tefficient's fibre pricing benchmark of 2024

“Germany and the Netherlands have also experienced falling fiber prices, but Denmark has seen the biggest overall price drop over the four years.”

In a press release, Fiberalliancen introduces Tefficient’s latest analysis and makes it publicly available for download at the bottom of the page under ‘Læs hele analysen fra Tefficient‘. If you do not read Danish, don’t worry; the report is in English.

Continue reading Benchmarking fibre pricing in Denmark with eight other European countries, 2024

Change at the top as growth slows

Tefficient's comparison of the average mobile data usage per subscription between a large number of countries from 2017 and 2023

Tefficient’s 41st public analysis of mobile data development and drivers compares 39 countries worldwide, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in 38 of these, with Bahrain as the only exception.

Finland no longer leads in usage

For the first time since 2013, Finland doesn’t lead in usage. Saudi Arabia is the new world leader with more than 45 GB per average subscription in 2023.

Continue reading Change at the top as growth slows

Evaluating mobile service value for money across 12 EU countries

Reference: Analysis, 2024

The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.

In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money, spanning twelve EU and Euro countries: Austria, Belgium, Croatia, France, Germany, Greece, Ireland, Italy, Lithuania, the Netherlands, Slovenia, and Spain.

A map showing the differences in the total mobile service revenue per GB across 12 EU countries as per Tefficient's evaluation for the Greek regulatory authority, EETT

While the primary focus of the benchmark is on Greece, its insights provide valuable perspectives for the telecommunications industry in the remaining eleven countries.

Key conclusions for Greece include:

  • Mobile Average Revenue Per User (ARPU) is approximately on par but with a notable increase
  • Mobile data usage is low but exhibits the most significant growth
  • Voice usage is the highest among the peer group but continues to see robust growth
  • The total mobile revenue per gigabyte of mobile data is high but demonstrates a marked decrease
  • Voice revenue per mobile voice minute aligns with the median and experiences median erosion
  • In terms of value for money, Greece ranks weaker in data offerings compared to most of its peers but stronger than most in voice services

Several selected example graphs are presented below.

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Human customers subsidise M2M/IoT customers

Tefficient’s 40th public analysis of mobile data development and drivers compares 47 countries worldwide, including M2M/IoT in the total bases. Mobile data usage grew in 44 of them, with Austria, Bahrain and China being exceptions.

If you’d rather see the analysis excluding M2M, go here.

When usage grows, the growth rates are slowing. Cyprus, however, had an astonishing growth rate of 123%, in stark contrast to much slower growth rates, or even declines, elsewhere.

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Data-only drives traffic. The same can’t be said for 5G.

Tefficient’s 39th public analysis of mobile data development and drivers compares 39 countries worldwide, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in 38 of them – with Bahrain as the only exception.

If you’d rather see the analysis including M2M, go here.

When usage grows, the growth rates are slowing. Portugal leads with a growth rate of 47%, contrasting with Taiwan‘s modest 8% growth. Bahrain experienced a decline of 6% in data usage.

Data-only subscriptions continue to dominate average mobile data usage, although their market share remains limited. Latvia‘s average data-only subscription consumed 138 GB per month in 2022 while Austria recorded 115 GB in the first half of 2023. In the FWA-only category, Australia had a remarkable 334 GB per month in 1H 2023.

While data-only drives traffic, the same can’t be said for 5G

Reporting is imperfect, but there are only three countries with disproportionately high 5G traffic in relation to their 5G bases: South Korea, Austria and Saudi Arabia. We explain what these countries do and what other countries are missing.

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Seven signs that competition in Nordic telco is cooling down

The Q3 results just reported by Telia Company, Telenor, Tele2, 3 Scandinavia and Elisa show that it’s quite difficult not to be successful as a Nordic telco today.

Revenue and ARPU is growing. OPEX grows too, but slower than the revenue, so the EBITDA margins are increasing. Churn is decreasing. CAPEX is in decline. More cash is being generated.

We have identified seven signs that competition in cooling down in Nordic telco.

Sign 1. Mobile ARPU grows

Let’s start with Norway. The reported blended mobile ARPU has quite steadily increased for the two MNOs that still report it. For Telenor it grew 4% year-on-year to Q3 2023. For Telia it grew 3%.

Figure 1. Mobile ARPU, Norway (source data: operator reports)

In Sweden, the ARPU development has been a bit more dramatic than in Norway. Three players, first 3, then Telenor and the B2B side of Tele2, witnessed their ARPUs going down from 2018 to the first half of 2021. A corona effect, you might say. Not really; it started before corona started (Q1 2020) and compare with Telia who could keep their ARPU steady or even increase it when 3, Telenor and Tele2 B2B seemingly fought a battle on price.

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