Tefficient’s 24th public analysis on the development and drivers of mobile data ranks 115 operators based on average data usage per SIM, total data traffic and revenue per gigabyte in 1H 2019.
The data usage per SIM grew for all; everybody climbed our Christmas tree. More than half of the operators could turn that data usage growth into ARPU growth– for the first time a majority is in green. Read our analysis to see who delivered on “more for more” – and who didn’t.
Speaking of which, we take a closer look at the development of one of the unlimited powerhouses –Taiwan. Are people getting tired of mobile data?
We also provide insight into South Korea– the world’s leading 5G market. Just how much effect did 5G have on the data usage?
Nowhere else in the world will you find as many 5G users as in South Korea. Nowhere else will you find as many 5G base stations up and running. If there ever was a race to 5G, the Korean government and industry won it.
Seeing is believing: After having dug up, read and compiled all reporting and data on Korea’s mobile business there was no other way forward than to seeing it for ourselves and interview people involved in creating Korea’s ‘5G wonder’.
We spent eight busy days (11-18 July) in Seoul to finish a comprehensive 106-page analysis – full of graphs and photos – with recommendations for European operators.
This is tefficient’s 23rd public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the 39 countries covered by this analysis. Two countries stand out – China and India.
But China and India aren’t yet challenging the usage top – where the two unlimited superpowers, Finland and Taiwan, still reign.
Data-only remains a key driver for overall usage and new figures from Czech Republic, Latvia, Finland and Austria add insight to the extreme usage pattern of fixed wireless access.
This is our fourth comparison of the mobile network experiences in the Nordics based on performance data from Opensignal. There are more details and background is the previous (one–two–three) blogs.
This time the data is gathered from March to May 2019. The data has not been published by OpenSignal but has been shared with us through Opensignal’s analyst program.
4G availability
The graph below ranks the fourteen operators in Norway, Sweden, Denmark and Finland after how large proportion of time 4G capable devices have been connected to 4G. Opensignal calls this 4G availability.
Conducting and transcribing 22 interviews with 23 senior executives from telecom operators, handset and chip manufacturers, start-ups, academia and think tanks on the potential of 5G for consumers.
These interviews were, alongside focus groups, used as input to design Ericsson ConsumerLab’s consumer research ultimately covering 22 countries and over 35000 smartphone owners globally.
The interviews form an integral part of the 5G consumer potential report as issued by Ericsson ConsumerLab in May 2019. All interviewees are named in the report. Thank you for your kindness!
When you use a mobile network, your traffic has to co-exist with traffic generated by other users currently connected to the same cell. Your speed experience will depend on how much and what type of traffic those other users generate. It will also depend on how your operator has dimensioned that cell, i.e. how many carriers they have put up. Ultimately that depends on the available spectrum your operator has access to.
When operators want to convince us how great their networks are, they typically talk about download speed, i.e. how many Mbit/s users on their network averagely get when downloading something from the internet. It is being supported by a number of independent network performance specialists – Tutela, Opensignal, Ookla, P3, RootMetrics – issuing country reports naming winning networks.
These reports are actually often multi-faceted with several performance metrics, but that is often too complex to use in marketing, operators think. The simplified marketing message becomes: Speed is good – and we won.
Which operator has the world’s highest data usage?
Which operator carries the most data traffic in the world?
Which operator earns the most – or the least – per GB?
This is tefficient’s 22nd public analysis on the development and drivers of mobile data. We have ranked 90 reporting or reported operators based on average data usage per SIM, total data traffic and revenue per gigabyte in 2018.
Final! Mobile data usage and revenue for 39 countries
This is tefficient’s 21st public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the 39 countries covered by this analysis. But there are two countries that stand out – China and India. In the first half of 2018, these two ‘developing’ nations have overtaken several mature markets when it comes to average data consumption per subscription. The growth is incredibly fast and driven by 4G.
Quantitative and qualitative exploration and analysis project starting with a Nonstop Retention® benchmark for a specific country market.
Analysing a wide area of propositions and tactics from several different markets:
Multi-user and multi-device plans
Fixed-mobile convergent plans
Premium value plans and options
Flexible plans and sub-brands
Early upgrade plans for handsets
Loyalty programmes
Identifying best practice with regards to impact on revenue, take-up and customer loyalty. Applying it to the local market competitive context, resulting in a recommendation presented during interactive workshops.
When we once again dive into OpenSignal‘s crowdsourced stats from the Nordics it is to see if something changed with regards to the network experiences of mobile customers in the region.
This is the third time we address this. The first blog – with data from the autumn of 2017 – contains all the background and reasoning. It was followed up by another blog based on data from the winter of 2017/18.
This time the data is gathered from March to May 2018 and covers about 490 million readings from about 15000 unique devices. The data has not been published by OpenSignal but has been shared with us through OpenSignal’s analyst program.
4G availability
The graph below ranks the fourteen operators in Norway, Sweden, Denmark and Finland after how large proportion of time 4G capable devices have been connected to 4G. OpenSignal calls this 4G availability.
This is tefficient’s 21st public analysis of the development and drivers of mobile data.