Fresh milk and mobile data seem to share the same bacteria problem. Even if treated carefully, it eventually goes sour. To protect consumers from a possibly unpleasant experience, dairy producers put a best before date on milk cartons. Mobile operators go further – they revoke unused mobile data before those gigabytes have become a health hazard.
But consumers have started to question if unused data really is unhealthy and deserve a similar down-the-drain treatment as sour milk. Clever mobile operators realised that they can offer rollover data. One of the pioneers globally is New Zealand’s 2degrees. In this video they ask what is happening to all that leftover data.
OpenSignal, the company that crowdsources mobile speed and availability experiences from smartphone users worldwide, released its latest State of LTE report today.
It is based on 59 billion measurements and shows that 4G LTE speeds in the fastest countries are in a holding pattern where they don’t increase. The availability of 4G LTE is still improving though, and five countries have now joined the 90% of time club. Three months ago, that club only had two members.
The research insights are based on a survey of 14000 Android and iOS smartphone users between 15 and 65 in fourteen countries: Argentina, Brazil, China, Egypt, Finland, France, Germany, Indonesia, Ireland, Japan, Mexico, South Korea, the UK and the US.
To prepare this consumer research, we worked with Ericsson ConsumerLab to analyse and benchmark the mobile data strategies of operators globally. When we had the research results, we jointly reviewed them.
There are several ways to measure network performance and the results of published tests can therefore differ.
Mobile operators have a tendency to criticise test results when they have lost and promote results when they have won.
An example of this is the recent drivetest by Connect Magazine in Switzerland as performed by P3 Group. Whereas Salt seems furious – the CEO-commented release is an interesting read – Sunriseuses the results in its marketing.
Who will be the first operator – anywhere – to complain about a test methodology after having won?
What differs even more than the network test results is the perception of network quality. For an operator it is much more important that its customers are having the perception of the best network than actually having the best network. Continue reading Who has the best network in the Nordics?→
We didn’t think it would play out as well as it did. We predicted that Verizon would dump bucket plans and go all-in on unlimited. It happened. Verizon doesn’t call its unlimited plan “Kick the bucket”, but still. We predicted that the “control & zero-rate content” bundle would fail in the light of unlimited and the clouds have never been darker for AT&T with regards to its thirteen-months-have-elapsed-but-yet-to-be-approved attempt to take control over Time Warner. We also predicted that BT and Deutsche Telekom would eat crow and admit that their copper-embracing access strategy wasn’t future-proof just to realise that they now need to speed up to meet the demand for FTTH – or be run over by competition.
We weren’t right on everything – Vodafone didn’t pause 5G plans to focus on unlicensed spectrum; the company just asked the industry to sober up – but we are nevertheless so encouraged that we for 2018 present seven undaunted predictions:
Mobile operators are abandoning the previously predominant model to subsidize handsets and to, in return, lock customers in on long contracts with elevated service fees.
The death of the model should be mourned by no one since end-users have been given choice and flexibility through a multitude of non-binding, cheaper and flexible service options with generous – or even unlimited – allowances. Operators have seen customer churn decrease as end-users hold onto their handsets longer. As a direct consequence, EBITDA margins have increased.
Ookla, the company behind Speedtest, has just published its Speedtest Global Index for August 2017. As always, it’s interesting.
According to Ookla’s crowdsourced data, the fastest average mobile data experiences in the world are found in:
Norway – 55.72 Mbit/s
Netherlands – 48.30 Mbit/s
Hungary – 46.72 Mbit/s
Singapore – 46.62 Mbit/s
But since all mobile networks are based on shared capacity, we decided to cross correlate Ookla’s speed data with our own mobile data usage data. Is there – or is there not – a relationship between mobile data usage and experienced speed?
The graph below correlates the two (click to enlarge).
Also the 2017 version of Nexterday North was a true ‘anti-seminar’ with futuristic and insightful speakers in a great, sometimes quirky, mix. May Comptel‘s spirit thrive also now that it is a part of Nokia.
This year, tefficient held a keynote presentation focused on bundles and the effect on churn.
It’s here. I’ve been salivating after the latest Apple Watch 3, with all the bells and whistles. Slick, beautiful, cool and I’ll only need a watch to make/receive calls and text, stream music, etc. This should be easy, I’ll just pre-order the GPS & Cellular version. I’m a UK consumer and have a passion for all things mobile & telco, both home and abroad. Therefore, I decided to find out how Apple Watch 3 offers compare in the UK, USA and Australia. Continue reading Apple Watch 3 Cellular, how much data does it eat?→
Measure, compare and improve competitiveness within telecoms