When your sub-brand takes over

Even though there are some high-profiled exceptions (Verizon, most of Vodafone Group and Free to mention three), few telcos are today trusting its ability to attract all customer segments – across consumer and business markets – with one single brand.

Subbrands2

Having one or several sub-brands has become the norm of a modern telco. In some cases, e.g. with KPN’s Telfort and TDC’s Telmore, sub-brands have been added as a result of acquisitions (often of a successful disruptive brand). In other cases, e.g. Orange’s Sosh or 3 Denmark’s Oister, telecos have themselves created the sub-brand – often with the intention to isolate the main brand from a new price fighter brand. Continue reading When your sub-brand takes over

Finland: The land of five thousand Megabytes

finland-1-450x320A year ago, we published “Finland: The land of three thousand Megabytes“. And it must have hit a nerve since it is – still today – one of our most read posts.

46% of Finnish SIMs are what the Finnish NRA calls “pay monthly subscribers with unlimited data“.

And when there are no caps or allowances hindering 46% of the Finnish devices to fully embrace mobile data, the usage growth continues: The average Finnish SIM consumed 90% more data in 2015 than in 2014.

Finland MBoU per operator 2015 2

Continue reading Finland: The land of five thousand Megabytes

Exclusively for our first 500 LinkedIn followers

We promised that when we reached 500 followers on LinkedIn, we would invite everyone for a fika – “the sweet secret to Swedish success”.

Time to deliver.

tefficient Fika 4 May 2016

Continue reading Exclusively for our first 500 LinkedIn followers

40k unique visitors last twelve months – here’s what’s popular

Not counting social media activity – LinkedIn and Twitter – tefficient had 40 000 unique visitors at tefficient.com and nonstopretention.com in the last twelve months.

Here’s what you read the most (click to enlarge): Continue reading 40k unique visitors last twelve months – here’s what’s popular

Is KPN dedicating itself to a saturating market?

KPN signAt KPN’s Capital Market Day, arranged at the Rijksmuseum today, several executives of KPN stated:

“Households are at the center of our strategy”

And it’s not so difficult to understand why. Continue reading Is KPN dedicating itself to a saturating market?

Quad-play – a growth engine?

quad signQuad-play isn’t new: Five and a half years have elapsed since Orange launched its converged product Open in France in August 2010. It’s soon been three and a half years since Telefónica launched Movistar Fusión in Spain in October 2012.

Telefónica and Orange are quarter after quarter showing investors and analysts figures that show great take-up of these converged services. Continue reading Quad-play – a growth engine?

Ziggo/Vodafone: Decouple broadband, start to invest – to stop customer outflow

vodafone-logoIn Europe, we woke up with the news that Vodafone and Liberty Global had agreed to merge their Dutch operations Vodafone and Ziggo.

Less than two weeks ago, Telenet, Liberty Global’s affiliate in Belgium, got a green light from the European Commission to buy the mobile operator BASE from KPN. So already before today, Liberty took a major step in the mobile direction.

Read the original commentary on what this means for Europe

Vodafone, on its part, has demonstrated an appetite for cablecos: In 2013, it began acquiring Kabel Deutschland and in 2014 it acquired Ono in Spain. Continue reading Ziggo/Vodafone: Decouple broadband, start to invest – to stop customer outflow

Crowdsourced 4G experience: Benchmarking Nordic operators

OpenSignalThe mobile network performance crowdsourcer OpenSignal published its latest State of LTE report today. This time it’s based on data samples from 357924 mobile users who have OpenSignal’s app on their Android devices. The network performance data isn’t just gathered when users actively do a measurement; it’s collected all the time and the number of samples are therefore hundreds of millions. The stats thus better represent the normal behavioural patterns of users when it comes to time and location. The data is collected during the fourth quarter of 2015. Continue reading Crowdsourced 4G experience: Benchmarking Nordic operators

Denmark – 5 months after the non-merger

Telenor Telia heart2On 11 September 2015, Telia and Telenor announced that they had been unsuccessful in reaching an agreement with the EU Commission for Competition concerning a merger of the two operators in Denmark, which was announced 9 months earlier on 3 December 2014.

The concerns from EU presumably centered around a weakened competitive market in Denmark if Telia and Telenor were allowed to merge. As a background, the two companies had already merged their networks into a common JV called TT-Netværket.

So what has happened since – it has now been 5 months or so since the news about the failed merger? So you know what to expect in e.g. the UK and in Italy if the mobile mergers won’t be approved there. Continue reading Denmark – 5 months after the non-merger

34 petabytes of zero-rated video streamed since launch of Binge On

Mid November last year, T-Mobile USA launched its 10th uncarrier initiative, Binge On. It has been the most controversial uncarrier launch so far.

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Why? Binge On zero-rates commercial video services – so that T-Mobile customers can watch as much as they like without emptying their data bucket. The trade-off? Video streams are slowed down to about 1.5 Mbit/s which means that image quality suffers – which is visible, but perhaps not on smaller screens like smartphones and tablets. Continue reading 34 petabytes of zero-rated video streamed since launch of Binge On

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